21 Aug
|
Kia Australia
|
Ryde
21 Aug
Kia Australia
Ryde
Job Description
Kia is one of the world's fastest-growing automotive brands, recognised globally for bold design, innovation and award-winning vehicles such as the EV6, Sportage and Sorento. At Kia Australia, we're not just building cars — we're leading the future of mobility through cutting-edge technology, electrification and a strong commitment to sustainability.
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With the continued growth of the Kia brand across Australia, there has never been a more exciting time to join our team. We foster a progressive, inclusive culture where people are empowered to grow, make an impact and help shape what's next.
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About the Role
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Kia Australia is seeking an experienced and commercially minded Marketing Manager (Aftersales & Fleet) to join our Marketing team based in Macquarie Park.
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Reporting into the Marketing function, you will be responsible for developing, managing and promoting marketing initiatives across Kia's Aftersales and Fleet businesses. This role plays a key part in driving business growth, increasing customer retention, enhancing the ownership experience, and ensuring all marketing activities align with Kia's brand and business objectives.
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This is an exciting opportunity to advance your career with a globally respected automotive brand that continues to invest in electric vehicles, hybrid technology, connected mobility solutions, and the future of transportation.
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Key Responsibilities
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- Lead the end-to-end management of agencies, campaigns, content and communications across the Aftersales and Fleet divisions.
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- Develop and execute B2B marketing initiatives that support Fleet sales growth and customer acquisition.
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- Create and implement customer lifecycle marketing strategies to drive engagement, retention and loyalty beyond vehicle purchase.
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- Identify opportunities to increase service penetration and re-engage existing customers.
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- Manage ownership communications throughout the customer journey, ensuring a seamless and consistent brand experience.
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- Ensure all Fleet and Aftersales marketing activity adheres to Kia Australia's corporate identity and brand guidelines.
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- Develop marketing collateral and content across digital channels, including eDM campaigns and emerging media platforms such as Nidasu.
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- Monitor campaign performance, analyse results, and provide recommendations to optimise future initiatives.
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About You
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To be successful in this role, you will bring:
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- Minimum 5 years' marketing experience, ideally within the automotive industry.
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- Tertiary qualifications in Marketing, Business, or a related discipline.
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- Strong analytical and problem-solving skills with a data-driven approach to marketing.
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- Advanced experience with digital marketing platforms, CRM systems, and customer engagement tools.
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- Excellent stakeholder management, communication and relationship-building skills.
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- Strong project management capabilities with the ability to manage multiple priorities.
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- Advanced proficiency in Microsoft Excel, Word and PowerPoint.
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What's in it for You?
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- Join a respected and progressive global automotive brand with a solid growth strategy.
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- Work with innovative products, including electric vehicles, hybrid technologies and connected vehicles.
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- Gain broad exposure across marketing, product, aftersales and fleet business functions.
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- Enjoy a hybrid working environment that supports flexibility and work-life balance.
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- Access Kia's corporate vehicle lease program.
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- Benefit from wellbeing and mental health initiatives.
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- Participate in employee recognition and values-based awards programs.
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- Be part of a business that continues to invest in its people, brand and dealer network.
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📌 Marketing Manager ( Aftersales and Fleet) (Ryde)
🏢 Kia Australia
📍 Ryde