Job Description

This is not a pure practitioner role. The Head of Strategy builds the discipline, sets the standard and ensures that strategic thinking is embedded in everything the agency produces, from a retail brief to a brand platform. They are a credible and trusted partner to senior clients, a collaborative force with creative and account leadership, and the person who makes Cheil's work smarter.

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Key Responsibilities

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- Define and lead the strategic direction of the agency across brand, creative, communications, retail and CX
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- Set the standard for strategic output across all accounts and ensure consistent quality across the team
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- Act as the senior strategic voice in client relationships, new business pitches and agency leadership discussions
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- Develop and present strategies at the most senior client level - including C-suite and global stakeholders
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- Establish, develop and grow the strategy function at Cheil Australia - including team structure, tools, frameworks and ways of working
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- Mentor and develop strategists within the team, building capability across the discipline
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- Connect with Cheil's global network to share thinking, tools and case studies - and bring global intelligence into the local operation
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- Build deep understanding of clients' brand, business, competitive landscape and consumer context
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- Act as strategic guardian across short and long-term planning for key accounts
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- Work closely with creative, account management, production and digital teams to ensure strategy informs and elevates the work
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- Collaborate on creative development - provide clear direction at brief stage and constructive input throughout
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- Partner with the GM of Campaign and Creative and senior leadership on agency positioning, new business and growth
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- Assist in scoping strategic projects and building commercial proposals
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Qualifications and Experience

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- 12+ years experience in a senior strategy role within an agency, consultancy or marketing environment
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- Proven track record building or leading a strategy function - not just practising within one
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- Experience developing brand, creative, communications, retail and CX strategies for large or global clients
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- Strong background in consumer insights, audience segmentation and research methodologies
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- Experience working with Samsung, consumer electronics, retail or telecommunications categories highly regarded
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- Excellent written, verbal and visual presentation skills - confident and authoritative at the most senior level
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- Familiarity with martech, analytics platforms and data-driven strategy development
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Why Join Us?

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- Work with one of the world's most innovative brands - Samsung.
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- Collaborate with global experts across technology, commerce, data, and creativity.
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- Be part of a growing team driving Cheil's transformation.
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- Hybrid working model with Sydney Olympic Park HQ.
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- Opportunities for career development and regional collaboration across the Cheil network.
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📌 Head of Strategy (Parramatta)
🏢 Cheil
📍 Parramatta