Job Description

Flower Power is Australia's largest retail Garden Centre & Lifestyle group, boasting 11 retail stores across Sydney and Maitland. We cultivate, source, ands ell an extensive selection of plants, landscape materials, outdoor furniture ,homewares, and gifts.

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Digital Campaign Coordination

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Planning, coordinate, schedule and rollout of digital campaigns across email, social, and paid media.

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Produce digital assets including copy, creatives and coordinate approvals across stakeholders.

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Manage campaign timelines, calendars, and task trackers to ensure timely delivery of assets.

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Liaise with content producers and internal partners to keep campaigns on track.

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Development and execution of the strategic digital marketing plan to help enhance promotional campaigns and drive sales.

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Work with agency partners to optimise our digital presence on Google Merchant Centre, Google my Business and organic positions across the Google network.

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Website Content & SEO Management

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Optimise page content, structure, metadata, and links to improve search visibility and user experience.

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Monitor SEO performance and implement improvements based on analytics and keyword research.

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Update and maintain website, landing pages, and event pages.

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Upload and tag digital content including videos.

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Reporting & Analytics

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Track campaign performance across email, social, website, and paid platforms.

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Report on KPIs and provide insights to inform ongoing optimisation.

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Assist in A/B testing and experiment design to drive engagement and conversion.

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Platform & Process Management

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Maintain internal documentation, including campaign trackers, SOPs, and workflow tools.

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Update budgets and invoicing to accounts on a weekly basis. Ensuring accurate budget pacing with all campaigns.

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Stay up to date with digital tools, trends, and platform updates across the stack.

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Identify opportunities to streamline processes and improve campaign efficiency.

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Team & Event Support

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Support content delivery, including content updates, comms, and admin tasks.

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Assist in content collation and post-event publishing for on-demand platforms.

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Support the eCommerce manager with on-site optimisation to improve conversions and user experience across our platform.

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What You'll Bring

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Minimum of 3 years' experience in digital marketing, campaign coordination, or media support roles.

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Experience shooting, cutting and publishing video content in Adobe Premiere Pro or similar software.

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Experience shooting with iPhone 17 Pro, gimbal and wireless mics.

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Comfortable working with our team members in-store to create engaging promotional content for use in our digital channels.

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Familiarity with platforms such as WordPress, Magento, Mailchimp, Klaviyo, Google Analytics, Google Merchant Centre, and Meta Business Suite.

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Working knowledge of SEO principles and tools (e.g. SEMrush, Google Search Console).

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Highly organised, detail-oriented, and comfortable juggling multiple deadlines.

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Analytical mindset with an interest in performance data and conversion optimisation.

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Great communicator, with strong collaboration and time management skills.

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Interest in leadership, business, or media is a plus.

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What We Offer

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Be part of a young, passionate, marketing team that works closely together to deliver engaging campaigns to our Garden Lovers Club.

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Staff discounts on products.

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Team lunches, cook-offs and games.

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Flower Power is an equal opportunity employer actively promoting fairness and inclusivity in its hiring practices and workplace setting. Only shortlisted candidates will be contacted.

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📌 Digital Marketing Specialist (New South Wales)
🏢 Flower Power
📍 New South Wales