Job Description

Ever enjoyed a delicious dim sim at your local pub or a crispy spring roll from your favourite takeaway? Chances are: it was made by Hakka.

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For over 40 years, Hakka has been a leader in Australia's Asian food category. From iconic spring rolls, dim sims and dumplings to a growing range of Asian ready-to-serve favourites, our brands including Hakka, Vinaco and Chung Yuen are trusted by customers across retail, foodservice and commercial channels nationwide.

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WHO WE ARE

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Ever enjoyed a delicious dim sim at your local pub or a crispy spring roll from your favourite takeaway? Chances are: it was made by Hakka.

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For over 40 years, Hakka has been a leader in Australia's Asian food category. From iconic spring rolls, dim sims and dumplings to a growing range of Asian ready-to-serve favourites, our brands including Hakka, Vinaco and Chung Yuen are trusted by customers across retail, foodservice and commercial channels nationwide.

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THE CHANCE

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Ready to take your foodservice sales career to the next level?

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We're looking for an energetic and driven Area Sales Representative to grow our presence across VIC & TAS. This is an exciting opportunity for someone with foodservice sales experience who wants to expand beyond end‐user selling and develop their skills in distributor and key account management.

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You'll take ownership of your territory, build strong customer relationships, win new business, and help put Hakka products on more menus across Australia.

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WHAT YOU'LL DO

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Reporting to the Foodservice Sales Manager (VIC/TAS), your responsibilities will include:

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- Building strong partnerships with foodservice end users including pubs, clubs, restaurants, caterers, universities, hospitals and other HORECA customers
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- Developing productive relationships with foodservice distributors
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- Identifying and converting new business opportunities while growing existing accounts
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- Conducting product demonstrations, menu presentations, tastings and trade events
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- Training customers on product preparation, application and key selling features
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- Managing your territory to deliver sales growth and market penetration targets
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ABOUT YOU

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You are passionate about food, enjoy building relationships and thrive in a customer-facing environment.

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To be successful, you'll have:

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- Minimum 2 years Foodservice Sales experience
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- Proven experience selling to foodservice end users
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- Strong prospecting, negotiation and closing skills
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- A desire to progress into key account and distributor management
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- Excellent organisational and time management skills
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- Confidence presenting and cooking food products for customers
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- Ability to handle and present pork and beef products
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- A valid VIC Driver's Licence and willingness to travel throughout your territory
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WHAT'S IN IT FOR YOU?

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- Clear career pathway into Key Account and Distributor Management
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- Join a well-established Australian market leader
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- Competitive salary package plus performance incentives
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- Fully maintained company vehicle and fuel card
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- Genuine ownership of your territory and customer base
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- Ongoing training, coaching and professional development
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- Generous staff discounts across our product range
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- Supportive team culture and opportunities for long-term growth
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READY TO JOIN US?

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If you're passionate about food, love building customer relationships and want to grow your career with one of Australia's leading food manufacturers, we'd love to hear from you.

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The successful candidate will be required to complete a National Police Check and Driving History Check.

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📌 Area Sales Representative (VIC/TAS) (City of Kingston)
🏢 Hakka
📍 City of Kingston