Job Description

Part-Time or Full-Time | Hybrid Flexibility | Whittlesea, VIC

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At Funfields, we don't just create rides and waterslides. We create core memories.

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We're one of Victoria's best-loved theme parks — family owned, family operated, and proudly independent for over 40 years. And now, we're looking for someone creative, who knows how to turn moments into movements.

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Not just someone who can post on social media.

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Not just someone who can edit a nice Reel.

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We're looking for a strategic, performance-minded creative who understands how content actually drives results — someone who can see opportunities, think in Meta audiences, understand buyer psychology, and create content that stretches our paid marketing budget further than it should.

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If you get excited by the idea of testing five versions of a video to improve paid ad performance, spotting viral opportunities before everyone else, and creating content that makes people feel something — keep reading.

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About the Role

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As our Senior Strategic Content Creator, you'll sit at the intersection of creative, strategy and performance marketing.

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You'll work closely with our Marketing Coordinator and Paid Ads team to turn campaign ideas into high-performing creative — developing the videos, graphics, photography and social content that powers both our organic and paid marketing.

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While you won't be managing paid ads, you will play a major role in their success.

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You'll deeply understand how Meta campaigns work, audience structures, creative testing and performance marketing principles, enabling you to intentionally create content designed for specific audiences, emotions, pain points and campaign goals.

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What You'll Be Doing

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Content Creation & Paid Creative

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- Develop high-performing video,



graphic and photo content for paid advertising campaigns across Meta and other platforms.
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- Create ad creative with specific audiences, hooks and objectives in mind — not generic "one size fits all" content.
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- Work alongside our Paid Ads Manager and Marketing Coordinator to translate campaign strategy into creative execution.
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- Produce multiple creative variations to support testing, optimisation and stronger campaign performance.
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- Help identify creative opportunities to improve engagement, conversion and overall marketing efficiency.
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Organic Social Media Management

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- Own and manage Funfields' social media presence
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- Plan, create and schedule engaging content that aligns with our brand, seasonality and campaigns.
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- Spot trends, viral moments and cultural opportunities relevant to our audiences.
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Creative Production & Design

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- Create graphics and marketing collateral while following brand guidelines.
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- Design flyers, signage, promotional assets and internal creative as needed by the business.
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Activations & Events

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- Set up, help run and document activations and activities
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- Support our PR team with photos and B-Roll for press opportunities.
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What we're looking for

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- Strong experience in content creation, social media and digital marketing
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- A solid understanding of Meta advertising ecosystems, campaign structures and audience targeting principles
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- Experience managing social media accounts professionally




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- Strong skills in:n n
- Video editing
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- Editing software like Adobe & Canva
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- Content production
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- Photography and/or videography
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Bonus Points If...

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- You're comfortable being on camera
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- You can confidently do voiceovers
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- You bring great energy and personality to content
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- You enjoy collaborating creatively with others
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You won't be expected to be the face of Funfields — but when talent isn't available, when quick daily update stories need to go out, you're able to step in and help bring ideas to life is a huge plus.

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Why Funfields?

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Because this isn't a corporate marketing machine.

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We're a family-owned and operated business that genuinely cares about creating unforgettable experiences for guests — and we care just as much about the people who help build them.

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You'll join a passionate, collaborative team where your ideas are welcomed (not set for you), creativity is encouraged, and no two days are ever the same.

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We know excellent talent doesn't always fit a traditional 9–5. And Funfields isn't your traditional job.

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We're open to:

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- Part-time or full-time arrangements
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- Parent-friendly flexibility
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- Hybrid working arrangements
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- Fewer hours/work days during our off season (without any cut to your salary)
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That said, this is a highly hands-on creative role, so you'll need to be available for:

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- In-park filming days
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- Community events
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- Seasonal campaign shoots
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- During our operating season, availability is required, as that's when the park is open and content happens
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(Exact days may fluctuate depending on weather and seasonal operations.)

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Sound like you?

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We'd love to see your work.

#J-18808-Ljbffr

📌 Strategic Content Creator (Whittlesea)
🏢 Funfields Themepark
📍 Whittlesea