Job Description

Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & SEO)

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Performance Marketing Strategist & Execution Specialist (Meta Ads, Google Ads & SEO)
n Location: Sydney, Australia (Hybrid)
n Employment Type: Full-Time
n Work Arrangement: 3 days in the office, 2 days working from home.
n Salary: $110,000–$130,000 + Superannuation + Performance Bonus (based on experience)

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About Us

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We are a fast-growing organisation with 12 locations across Australia, focused on delivering exceptional customer experiences and driving sustainable business growth. We believe in innovation, data-driven decision making, and using the latest technology to stay ahead of the competition.

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We're looking for an experienced Performance Marketing Strategist & Execution Specialist to lead our digital marketing efforts. This is a senior role that combines strategy, execution, analytics, AI, and continuous optimisation. You'll work closely with our Social Media Manager, creative team, and leadership to develop integrated campaigns that generate high-quality leads and deliver measurable business results.

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About the Role

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This isn't just an advertising role.

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We're looking for someone who understands how to build a complete digital marketing strategy, execute it, measure results, and continuously improve performance.

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You should be comfortable switching between strategic planning, campaign execution, data analysis, reporting, and collaborating with the wider marketing team.

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If you enjoy solving problems, making data-driven decisions, testing new ideas, and using AI to improve productivity, this role is for you.

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Key Responsibilities

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Marketing Strategy

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- Develop comprehensive digital marketing strategies aligned with business goals.
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- Create quarterly and monthly marketing plans for all 12 locations.
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- Identify growth opportunities through market research, customer insights, and competitor analysis.
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- Plan campaigns around promotions, seasonal events, new location launches, and business objectives.
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- Allocate advertising budgets strategically to maximise return on investment.
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- Understand the customer journey and develop strategies that increase enquiries, conversions, and customer retention.
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- Recommend new marketing initiatives, channels, and technologies to improve business performance.
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Paid Advertising

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- Develop and execute high-performing Meta (Facebook & Instagram) advertising campaigns.
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- Manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.
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- Build lead generation funnels.
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- Create audience strategies.
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- Develop retargeting campaigns.
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- Continuously optimise campaigns to improve results.
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- Conduct A/B testing across creatives, audiences, offers, copy, and landing pages.
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- Scale successful campaigns while maintaining profitability.
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SEO & Organic Growth

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- Develop and implement SEO strategies across all websites and locations.
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- Perform keyword research and competitor analysis.
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- Improve local SEO rankings and Google Business Profiles.
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- Optimise landing pages, metadata, internal linking, and website content.
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- Identify technical SEO opportunities.
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- Monitor keyword rankings and organic traffic.
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- Work with the content team to create SEO-driven content.
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Analytics, Tracking & Reporting

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You will ensure all marketing decisions are backed by accurate data.

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Responsibilities include:

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- Managing Google Analytics 4 (GA4)
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- Google Tag Manager (GTM)
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- Meta Pixel
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- Conversion API
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- Google Ads Conversion Tracking
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- Google Search Console
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- Event tracking
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- Attribution modelling
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- Dashboard creation using Looker Studio
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Produce:

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- Weekly reports
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- Monthly performance reports
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- Quarterly strategy reviews
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- Campaign analysis and recommendations
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You'll monitor and optimise:

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- Cost Per Lead (CPL)
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- Return on Ad Spend (ROAS)
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- Conversion Rate
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- Click Through Rate (CTR)
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- Cost Per Click (CPC)
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- Customer Acquisition Cost (CAC)
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- Lead Quality
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- Revenue Attribution
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- Organic Traffic
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- Keyword Rankings
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AI & Marketing Technology

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We encourage the use of modern AI tools to improve marketing performance and productivity.

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You should have experience using platforms such as:

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- Claude
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- ChatGPT
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- Gemini
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- Perplexity
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- Midjourney (or similar)
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- Zapier
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- Make
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- n8n
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You'll use AI to:

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- Develop campaign strategies
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- Improve ad copy
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- Generate landing page content
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- Analyse performance
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- Automate repetitive tasks
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- Create reports
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- Improve workflow efficiency
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Collaboration

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You'll work closely with our:

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- Social Media Manager
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- Graphic Designers
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- Content Creators
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- Web Developers
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- Sales Team
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- Leadership Team
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You'll ensure paid advertising, SEO, organic social media, website performance,



and content marketing work together as one cohesive strategy.

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Skills & Experience

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We're looking for someone who can think strategically and execute at a high level.

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You should have:

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- Minimum 3+ years managing Meta Ads and Google Ads.
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- Strong understanding of marketing strategy and customer acquisition.
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- Proven experience building digital marketing strategies from the ground up.
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- Experience managing multiple brands or locations.
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- Strong SEO knowledge.
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- Experience developing lead generation funnels.
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- Excellent analytical and problem-solving skills.
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- Ability to interpret data and turn insights into actionable strategies.
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- Experience managing advertising budgets and forecasting results.
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- Strong communication and project management skills.
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Technical expertise in

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- Meta Business Manager
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- Google Ads
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- Google Analytics 4
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- Google Tag Manager
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- Google Search Console
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- Google Business Profile
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- Looker Studio
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- Meta Pixel
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- Conversion API
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- Landing page optimisation
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- Conversion Rate Optimisation (CRO)
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Bonus Skills

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- Multi-location businesses
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- Franchise marketing
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- CRM integrations
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- Email marketing automation
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- Microsoft Clarity
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- Hotjar
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- WordPress
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- Shopify
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- API integrations
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- Marketing automation platforms
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Key Performance Indicators (KPIs)

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- Increased qualified leads across all 12 locations.
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- Reduced Cost Per Lead (CPL).
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- Improved Return on Ad Spend (ROAS).
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- Increased website conversion rates.
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- Growth in organic traffic and keyword rankings.
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- Strong local SEO performance.
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- Accurate tracking and reporting.
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- Continuous campaign optimisation.
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- Successful execution of strategic marketing initiatives.
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What We Offer

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- Competitive salary of $90,000–$100,000 + Super.
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- Performance-based bonus opportunities.
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- Hybrid work environment (3 days in the office, 2 days working from home).
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- Opportunity to lead marketing strategy across 12 locations.
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- Access to the latest AI and marketing technologies.
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- Ongoing professional development and training.
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- A collaborative, innovative, and high-performing team.
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- Real growth opportunities opportunities within a rapidly expanding organisation.
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Join Our Team

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If you're a strategic thinker who enjoys developing marketing strategies, executing high-performing campaigns, analysing data, and continuously improving results, we'd love to hear from you. Join us and play a key role in scaling our business across 12 locations while working with an ambitious, innovative, and growth-focused team.

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📌 Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & SEO) (New South Wales)
🏢 SJJA Association
📍 New South Wales