Vuly is an Australian-owned outdoor play company designing category-leading products used by families worldwide. We're known for engineering-driven design, high safety standards, and products that ship at scale into global markets.
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What we design gets manufactured, tested, certified and delivered. This is real product design, not concept theatre.
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The Opportunity
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We're looking for an experienced Industrial Design Director to lead our product design function, reporting directly to the CEO.
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The mandate is straightforward: make sure multiple major products are designed and delivered on time for key seasonal launches, Christmas included.
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The Role in Practice
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At any given time Vuly may have up to 10 products in active development, each led by an individual Industrial Designer.
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Every designer is backed by:
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A dedicated DFM specialist in Malaysia
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A shared services group of plastics engineers, toolmakers and safety specialists across Kuala Lumpur and China
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Your job is to coach, guide and unblock those designers so products move cleanly from concept to production without slipping.
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What You'll Do
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Lead and coach a team of Industrial Designers across multiple concurrent products
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Keep design work moving on schedule through development, DFM, tooling and production
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Translate design parameters and brand direction from the CEO into executable outcomes
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Hold consistency across Vuly's design language and product standards
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Support designers through decisions and trade-offs without micromanaging them
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Work closely with DFM, engineering, tooling and safety teams across Asia
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Escalate early when a launch date is genuinely at risk
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How This Role Works
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Design direction and brand parameters come from the CEO. Once you're aligned on those, you run the function. CEO contact is typically high-level alignment and periodic check-ins rather than day-to-day involvement — this is a high-autonomy role, and it suits someone who wants the decisions to be theirs.
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Success is measured simply: products ship on time, particularly into peak season.
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What We're Looking For
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10+ years' professional experience in Industrial or Product Design
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A proven record of taking physical products through to mass production
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Robust command of plastics, tooling and manufacturing constraints
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A refined design sensibility, with an appreciation for restrained, functional design
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Confidence leading senior designers without becoming the bottleneck
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Strong coaching ability and clear judgement under pressure
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High proficiency in SolidWorks
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Comfort with commercial timelines and genuine delivery accountability
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Why This Is Worth a Look
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Direct line to the CEO — short path from decision to build
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Ownership of multiple high-impact product launches
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Global manufacturing and DFM support already in place
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High trust, low bureaucracy
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📌 Industrial Design Director (New South Wales)
🏢 Vuly Play
📍 New South Wales
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