Job Description

Videographer | Photographer | Content Creator

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Make industrial look incredible!

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CIGWELD | ESAB is looking for an accomplished videographer and photographer to lead the creation of premium visual content across product launches, digital campaigns, social media, events and brand storytelling.

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This is a hands-on role for an experienced creative who can own the entire production process—from concept development and shoot planning through to filming, photography, editing and final delivery.

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As our resident content producer, you'll create the imagery and video that represents CIGWELD across Australia and international markets. One day you could be producing cinematic product footage; the next, capturing content at MotorEx or Summernats, directing a customer story or filming precision welding with specialised HELIOS camera technology.

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If you combine robust technical ability with creative instinct and know how to make industrial products look exceptional, this role offers genuine variety, ownership and impact.

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About CIGWELD | ESAB

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For more than 100 years, CIGWELD has been one of Australia's most recognised welding and cutting brands. As part of ESAB, a global leader in fabrication and welding technology, we support customers across automotive, manufacturing, construction, mining and industrial markets.

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Our marketing team is collaborative, ambitious and focused on creating content that connects with tradespeople, professionals and enthusiasts.

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The Role

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Reporting to the Marketing Communications Coordinator, you will lead the production of professional video and photography for:

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- Product launches and brand campaigns
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- Social media, YouTube and website content
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- Product demonstrations and educational videos
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- Events, exhibitions and location shoots
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- Digital, print and distributor marketing materials
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You will manage projects from initial concept through to final delivery,



ensuring every piece of content reflects a premium and consistent brand standard.

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What You'll Create

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Video and Social Content

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- Produce high-quality short-form and long-form video content.
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- Create platform-specific content for TikTok, Instagram Reels, Facebook, YouTube and digital campaigns.
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- Film product demonstrations, interviews, educational content and brand stories.
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- Capture cinematic footage of products, technology, people and real-world applications.
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- Adapt creative concepts for different audiences, platforms and formats.
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Product and Commercial Photography

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- Product photography of welding machines, consumables, safety equipment and accessories for web and print.
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- Produce studio, lifestyle, macro, technical and in-field product imagery.
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- Capture events, workplaces, customer stories and brand environments.
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- Manage lighting, composition, backgrounds and creative direction.
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- Retouch and prepare imagery for digital and print applications.
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- Maintain a consistent photography style across the brand.
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Production and Post-Production

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- Operate professional cinema, mirrorless and DSLR camera systems.
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- Work confidently with lenses, lighting, audio, gimbals and specialist filming equipment.
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- Capture precision welding footage using HELIOS camera technology.
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- Edit in Adobe Premiere Pro, Final Cut Pro or equivalent.
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- Create motion graphics, titles and effects using Adobe After Effects or similar.
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- Apply professional colour grading, sound design and finishing.
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- Deliver content in formats including 9:16, 4:5,



1:1 and 16:9.
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- Collaborate with designers and 3D animators to incorporate CGI and visual effects.
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Events and Location Shoots

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- Capture content at major events such as MotorEx, Summernats and industry exhibitions.
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- Travel to customer sites, workshops and other locations.
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- Independently plan shoots, prepare equipment and manage production requirements.
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- Partner with the marketing team to turn campaign ideas into compelling visual content.
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About You

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You are an experienced videographer and photographer with a strong commercial portfolio and several years of professional production experience.

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You can confidently manage a shoot from start to finish, balance creativity with commercial objectives and consistently deliver polished work across multiple channels.

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You'll bring:

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- Proven professional videography and photography experience.
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- A strong portfolio of commercial, product or brand content.
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- Advanced camera, lighting, audio and editing skills.
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- Strong knowledge of social-first content and digital platforms.
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- Excellent planning, organisation and project-management skills.
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- The ability to work independently and collaborate with a broader creative team.
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- A sharp eye for detail, composition and visual storytelling.
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- The confidence to work in workshops, industrial environments and live events.
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Why Join Us?

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- Take creative ownership of content for a recognised Australian brand.
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- Work across products, people, events, technology and real-world applications.
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- Access professional equipment and specialist welding-filming technology.
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- Produce content for Australian and international audiences.
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- Join a collaborative marketing team with the freedom to bring bold ideas to life.
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We offer an excellent salary package to attract the right candidate.

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📌 Multimedia Content Producer (Williamstown)
🏢 Cigweld
📍 Williamstown