Job Description

Digital Marketing Specialist (Maternity Leave Cover)

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An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica in Melbourne CBD, VIC.

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This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.

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We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, paid media, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an creative, science-led skincare brand.

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(Please note: Previous experience in the skincare is essential.)

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Why Join Us

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- Competitive remuneration package including base salary, performance bonus and super
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- Generous staff discount plus quarterly product allowance
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- Beautiful CBD office built for collaboration and creativity
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- High-impact role with direct access to directors and investors
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- A connected, high-performing culture with regular team events
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- Lead end-to-end growth for a premium, science-led skincare brand
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Responsibilities

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E-commerce - Shopify Plus

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- Oversee the strategy & execution of the Australian e-commerce business and lead all operational functions of the website.
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- Liaise with the Head of Marketing and Creative to optimise the look and design of the website.
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- Optimise onsite merchandising across key product categories in line with the business strategy.
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- Content Management (uploading and updating product content, uploading & format blogs & pages) liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.
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- Work closely with the wider team to co-ordinate product uploads, ensuring all product details are consistent and accurate.
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- Manage SumaNurica's CRM strategy, including the end-to-end implementation of lead generation, engagement, retention, growth and re-activation campaigns.
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- Utilise analytics tools to identify onsite issues & opportunities, and work with key stakeholders to optimise the customer journey and drive onsite conversion.
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New Product Launches

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- Coordinate the implementation of all new product launch campaigns.
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- Develop relevant marketing collateral in conjunction with our in-house graphic designer.
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Paid Advertising

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- Help manage SumaNurica's paid marketing strategy alongside an external digital marketing agency, to drive ROAS and overall channel performance.
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- Manage and optimise the performance of paid advertising campaigns ie META, Google/ YouTube and TikTok.
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- Co-ordinate and create effective paid advertising campaigns that meet company ROAS targets.
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- Create ad briefs that reflect the brand's premium positioning, capture the customer's attention in a creative way and convert well.
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- Ensure digital marketing strategies are in line with company sales growth targets, ensuring appropriate spending and ROAS target is achieved.
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- Build meaningful and impactful relationships with external partners and agencies to gain first and access to the latest features, research and data.
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Email

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- Oversee the EDM strategy and workflow, working with key stakeholders to plan and execute all marketing sends and automated flows.




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Social Media

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- Account management for Instagram, Facebook and TikTok
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- Plan, Create, and Brief in content
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- Caption copywriting
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- Scheduling & posting (feed and stories).
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Loyalty Program & Reviews

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- Assist with CRM strategies to increase interaction with Loyalty databases and lead generation activities to meet company objectives.
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- Management/update of Loyalty program point system
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- Monitor automated emails
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- Respond to and approve reviews
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Customer Service

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- Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.
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- Customer order management/emails
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- Basic product email responses
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Qualifications

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- 5 + years' experience in e-commerce in a similar role.
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- Demonstrated experience in an e-commerce role, preferably within skincare/ beauty.
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- Proficiency with Google Analytics (GA4) and an ability to deep dive into the data to make suggestions on workflow redesigns or conversion optimisations.
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- A strong understanding of UX/UI for customer journey and conversion rate optimisation.
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- Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.
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- Experience managing digital marketing agencies with a focus on ROAS.
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- Knowledge and experience in executing online merchandising and content strategies.
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- Ability to analyse and map customer lifecycles.
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- Demonstrated experience with Shopify is essential.
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- An understanding/familiarity with Klaviyo.
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- Excellent written and verbal communications skills.
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- Exceptional organisational skills and work ethos.
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- Ability to work well as part of a team and under pressure.
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- Hunger for emerging digital trends and technology.
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- Extraordinary attention to detail.
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📌 Digital Marketing Specialist (Maternity Leave Cover) (Victoria)
🏢 SumaNurica
📍 Victoria