Job Description

I'm partnering with my client, a growing social media marketing agency working with a diverse portfolio of hospitality brands, to recruit a Digital Ads Coordinator.

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This is an exciting opportunity for someone with hands-on experience across paid social and digital advertising who is ready to take ownership of campaign planning, execution, optimisation, reporting and client communication.

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In this role, you'll manage paid advertising campaigns across platforms including Meta, TikTok and Google, helping hospitality clients grow their brand presence, increase engagement, drive website traffic and improve campaign performance.

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About the prospect

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I'm partnering with my client, a growing social media marketing agency working with a diverse portfolio of hospitality brands, to recruit a Digital Ads Coordinator.

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This is an exciting opportunity for someone with hands-on experience across paid social and digital advertising who is ready to take ownership of campaign planning, execution, optimisation, reporting and client communication.

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In this role, you'll manage paid advertising campaigns across platforms including Meta, TikTok and Google, helping hospitality clients grow their brand presence, increase engagement, drive website traffic and improve campaign performance.

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About the role

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As the Digital Ads Coordinator, you will be responsible for managing a portfolio of client advertising campaigns from end to end. You'll develop campaign strategies, build and launch ads, monitor performance, optimise results and provide clear, data-backed recommendations to clients.

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You'll work closely with internal teams and clients to ensure campaigns are aligned with business goals, budgets, timelines and performance expectations.

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Key responsibilities

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Your day-to-day responsibilities will include:

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- Planning,



setting up and launching paid advertising campaigns across platforms such as Facebook, Instagram, TikTok and Google
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- Developing campaign objectives, audience targeting, messaging and creative direction
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- Creating compelling ad copy, visuals and creative concepts that resonate with target audiences
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- Managing campaign budgets and ensuring campaigns remain cost-effective
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- Monitoring campaign performance in real time and making data-driven optimisations
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- Tracking key metrics including CTR, CPC, CPA, CPM, conversion rate and ROAS
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- Implementing retargeting strategies and refining audience segments based on campaign insights
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- Preparing and presenting performance reports with actionable recommendations
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- Acting as a key point of contact for clients, providing updates, insights and recommendations
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- Building strong client relationships through clear communication, transparency and excellent service
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- Staying up to date with paid media trends, platform updates and advertising best practice
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- Ensuring campaigns comply with platform advertising policies, brand guidelines and relevant regulations
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About you

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To be successful in this role, you'll be a detail-oriented digital marketer who enjoys combining creativity with data. You'll be comfortable managing multiple client campaigns, analysing performance and communicating confidently with both clients and internal stakeholders.

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You will bring:

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- Previous experience in paid ads management
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- Strong working knowledge of Meta Ads Manager, including campaign creation, targeting and performance tracking
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- Experience with Google Ads, including campaign setup, audience targeting and optimisation
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- Understanding of TikTok advertising or willingness to work across TikTok campaigns
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- Strong knowledge of social media platforms, trends and best practices
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- Experience using tools such as Meta Business Suite, Canva or similar platforms
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- Strong copywriting skills and a valuable eye for creative and design
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- Ability to analyse campaign data and turn insights into clear recommendations
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- Excellent communication and interpersonal skills
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- Confidence managing client relationships and handling feedback professionally
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- Strong organisational skills and the ability to manage deadlines
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- A proactive, solutions-focused and resilient approach
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- Ability to work independently while collaborating effectively with a team
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What success looks like

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In this role, success will be measured by your ability to deliver strong campaign performance, maintain positive client relationships and contribute to the ongoing growth and reputation of my client.

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You'll play an important role in helping clients increase brand visibility, improve engagement, drive traffic, generate reservations or sales, and build long-term customer loyalty.

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Why apply?

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This is a great chance to join a fast-paced, creative and performance-focused agency environment where you'll have ownership over campaigns and direct involvement in client success.

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You'll suit this role if you enjoy paid advertising, hospitality brands, client communication and using data to continuously improve campaign outcomes.

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📌 Digital Ads Coordinator (New South Wales)
🏢 Elite Talent Group
📍 New South Wales