Job Description

Digital Performance Specialist - Broadbeach, QLD

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Flight Centre Travel Group – Broadbeach QLD

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7d ago , from Advertising Industry Careers

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At Ignite Travel Groupour goal is to ignite a passion to experience the worldthrough curated holiday packages. Our brands, My Holiday and My Cruises, aredestination and cruise holiday experts, hand-selecting the best inclusions andvalue for both our customers and partners alike.

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Awarded Australia's #1 CruiseAgency of the Year at Australia's Cruise Industry Awards in 2023, plus MarketingCampaign of the Year and Online Agency of the

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Year in 2022 at the NationalTravel Industry Awards, there has never been a better time to join the MyHoliday and My Cruises team and Australia's fastest growing and leadinginnovative travel company! Come

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Be part of our award winning team as our next

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Digital Performance Specialist! A day in the life:

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- Working across digital strategy, execution and performance of all digitalchannels for Ignite Travels suite of brands, with a key focus on achievingenquiry targets and optimising digital ROIReporting into the Digital Performance Manager and working with a team ofdigital co-ordinators and assistants to deliver marketing activity across oursuite of brandsCampaignsEnd-to-end ownership of campaign planning & execution, and reporting,ensuring all items are live and in a timely and effective manner
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- Continuous optimisation of campaign activity and spend to ensure the bestresult possible for our partners
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- Reporting & OptimisationUse of GA4/Google trends etc to provide insight into daily and weekly digitalperformance
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- Leverage insights, past performance to suggest new ideas and strategies todrive more enquiry – ownership of these items from end to end
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- Budget Management/OptimisationMaintain and monitor pacing documents in collaboration with business analystto ensure we are tracking and monitoring spend efficiently
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- Active optimisation of budget across campaigns/channels to drive better ROIfor the business




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- Test & LearnPlanning end execution of quarterly test and learn plan to strive forcontinuous improvement across digital channels
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- Collaboration, and development of digital marketing coordinators to run testand foster a test and learn mindsetAI & AutomationEmbed AI tools and automation into day-to-day workflows to work moreefficiently, scale campaign management, and surface insights faster forour partners
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- Leverage platform AI features and automated bidding to continuously optimiseperformance, freeing up time to focus on higher-value strategy and analysis
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- Build and maintain automation to reduce manual, repetitive work such asreporting and data consolidation, ensuring accuracy and consistency
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- Apply generative AI responsibly across ideation, copy, and testing,maintaining human oversight and brand safety at all times
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Who you are:

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- Must have a proven track record in managing performance channels
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- Comfortable with reading and reporting on large volumes of data
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- Confident in Google Ads, Meta Ads, EDMs and GA4Tertiary qualifications in marketing and/or communications will be highlyregarded
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- Minimum 5 years managing both Facebook and Google campaigns
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- Hands-on experience with analytics and optimisation, strong commercialacumen, strategic thinking with high level written and verbal communication
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What you'll enjoy:

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- Ongoing brain power-ups and skill sharpening
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- plus occasional escapes tobucket list destinations
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- Catapult your career across a network of brands and businesses in an evolving industry
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- Say no to full price!
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- Nab discounts on travel and more thanks to our sweetrewards program
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- Access to industry leading health and well - being programs and financialadvisors
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- Set up shop in a swanky beachfront office in Broadbeach, with a golden ticketto public transport and parking perks
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- Enjoy social events to promote networking, celebration of wins, andsometimes just for fun!
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- Take volunteer leave as part of giving back to the local community
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#J-18808-Ljbffr

📌 Digital Performance Specialist - Broadbeach, QLD (City of Gold Coast)
🏢 Flight Centre Travel Group
📍 City of Gold Coast