Job Description

Work Model: Hybrid (3 days in the office, 2 days WFH)

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Account Load: 4 brand accounts ~ Travel, e-commerce, Health & Fitness

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Channels

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- Paid Social: Meta, TikTok, LinkedIn, Pinterest, Snapchat.
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- Programmatic Media: Display, Video, Native, Audio, Connected TV (CTV), Digital Out-of-Home (DOOH), Publisher Partnerships, Digital IOs, and High-Impact Formats.
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- Paid Search: Google Ads (Search, Performance Max, YouTube), Microsoft Ads, and broader search engine marketing (SEM) strategy.
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The Opportunity

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You will take strategic ownership of 3 to 4 of Australia's most recognised brands, with full accountability across Paid Social, Programmatic Media, and Paid Search. The breadth of channel responsibility at this level is uncommon in the Melbourne market.

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Reporting to the Head of Digital, you will operate across four distinct leadership dimensions: senior client counsel, team development, commercial growth, and applied technical expertise. The agency is well-regarded for the quality of its client relationships and the rigour of its media thinking. The people here are serious about the work, and the environment reflects that.

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What You Will Be Doing

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- Serve as the primary strategic counsel for 3 to 4 tier 1 accounts, engaging at the CMO and senior marketing leadership level
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- Lead strategy, planning, and executive-level presentations that directly shape client business outcomes
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- Identify and convert commercial growth opportunities within existing accounts, bringing forward recommendations proactively and with a clear commercial rationale
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People and Team Leadership

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- Lead, mentor, and develop a team of two, establishing transparent performance expectations and investing meaningfully in their professional growth
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- Elevate team capability across Paid Social, Programmatic Media,



and Paid Search, ensuring best-in-class strategic thinking and execution.
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- Maintain rigorous quality control across all client deliverables, ensuring strategic integrity at every stage of execution
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Media Strategy and Expertise

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- Architect and oversee full-funnel paid media strategies across Paid Social, Programmatic Media, and Paid Search channels.
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- Develop integrated media investment strategies across social, search, and programmatic environments, informed by audience insights, performance data, and market intelligence.
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- Stay at the forefront of emerging platforms, technologies, and media opportunities to create a competitive advantage for clients.
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Commercial and Performance Accountability

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- Maintain full commercial accountability across all accounts, including budget governance, accurate forecasting, and delivery against agreed outcomes
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- Drive incremental revenue through proactive scope expansion, strategic innovation planning, and disciplined identification of new commercial opportunities within each account
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- Define measurement frameworks that connect media activity to client business outcomes, moving beyond activity reporting to genuine performance intelligence
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What You Bring

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Experience Required

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- Minimum 7+ years in paid digital media, with some demonstrated tenure at the director level within an agency environment
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- A track record of managing tier 1 accounts with multi-million dollar annual media budgets across multiple paid digital channels
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- Demonstrated people leadership experience, including the ability to develop direct reports and hold a team to a high standard of strategic and executional output
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- Current or recent agency experience is a non-negotiable requirement. Applications from in-house or client-side backgrounds will not be progressed
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Technical Skills Required

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- Demonstrated experience planning and activating campaigns across Paid Social, Programmatic Media, and Paid Search channels.
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- Advanced proficiency across Meta Ads Manager and at least one enterprise DSP, specifically DV360 or The Trade Desk
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- Working knowledge of programmatic buying, including audience architecture, inventory strategy, and brand safety governance
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- Proficiency in campaign measurement, attribution modelling, and performance reporting, including GA4 and relevant third-party analytics tools
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What You Get in Return

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- 4 tier 1 accounts, 2 direct reports, and the full channel remit most director roles in Melbourne do not offer
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- A flat enough structure that your decisions reach clients quickly, without layers of sign-off slowing you down
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- Professional development budget to spend on training, certifications, or industry events of your choice
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- Hybrid 3+2, premium inner Melbourne office, and a team that holds the work to a genuinely high standard
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A Note on Fit

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This role is built for a senior paid digital specialist with 7+ or more years of experience and a track record of leading accounts and people in an agency environment. Agency experience is a firm requirement. Candidates without a current or recent agency background will not be progressed.

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📌 Digital Media Director (Social + Prog + Search) (Victoria)
🏢 Touch Of Talent
📍 Victoria