Job Description

At Advance Traders, we're redefining what wholesale looks like.

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We're moving beyond traditional sales representation to a Dealer Success model—one focused on helping independent bicycle retailers grow stronger, more profitable businesses.

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This isn't a role for someone who simply enjoys selling.

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It's for someone who enjoys building relationships, solving commercial challenges and helping businesses succeed.

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If you love cycling, understand retail, and thrive on creating long‐term partnerships, we'd love to hear from you.

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About Advance Traders

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A part of the Pedal group our purpose is to enrich mind, body, earth, or soul with the freedom of riding.

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Advance Traders is one of Australasia's leading bicycle distributors, representing premium brands across bikes, parts and accessories.

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Our purpose is simple:

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Helping Great Bike Shops Become Better Businesses.

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Our Territory Managers are trusted commercial partners who work alongside retailers to improve sales, strengthen profitability and deliver long‐term growth.

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The Opportunity

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As a Territory Manager, you'll manage an established territory of independent bicycle retailers.

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Rather than simply taking orders, you'll become a trusted advisor, helping dealers improve every aspect of their business.

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You'll work alongside retailers to:

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- Develop annual business and range plans.
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- Identify opportunities to grow sales and profitability.
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- Improve inventory management and stock turn.
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- Execute local marketing and retail activations.
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- Deliver product training and category expertise.
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- Build long‐term strategic partnerships.
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Success in this role is measured not only by revenue, but by the success of the dealers you support.

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What You'll Be Doing

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- Manage and grow an established territory.
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- Conduct regular dealer business reviews.
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- Build annual growth plans with key accounts.
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- Support current product launches and seasonal planning.
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- Provide commercial advice that improves dealer performance.
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- Work closely with Product, Customer Success and Marketing teams.
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- Represent some of the industry's leading brands with professionalism and passion.
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You'll be successful if you:

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- Build trusted relationships with your dealers.
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- Help retailers grow profitable businesses.
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- Consistently achieve revenue and GP targets.
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- Deliver outstanding customer experiences.
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- Become the first person dealers call for advice.
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- Work collaboratively across the wider Advance Traders business.
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About You

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We're looking for someone who is:

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- Commercially minded.
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- Passionate about retail and customer success.
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- A confident relationship builder.
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- Curious and solutions focused.
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- Organised and self‐motivated.
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- Comfortable analysing data and turning insights into action.
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- An excellent communicator.
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- Passionate about cycling or the outdoor industry.
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Experience in bicycle wholesale is an advantage, but not essential.

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We're equally interested in people who have built successful careers in retail, FMCG,



sporting goods or other relationship‐based sales environments.

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Why Join Advance Traders?

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You'll be joining a business that is investing in the future of independent bike retail.

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We offer:

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- The opportunity to help shape a new Dealer Success operating model.
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- Industry‐leading brands.
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- A collaborative and supportive team.
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- A role where your ideas are encouraged and your impact is visible.
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- Competitive salary, incentive program and tools of trade including phone, laptop, car.
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- Be recognised & rewarded for achievements: Top performing team members fly to an all‐expenses‐paid mega‐conference "Global Gathering" in places like Japan, Canada, New Zealand or Bali!
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- Grow Your Wealth: Own a piece of the pie! Annual free gift shares + opportunity to buy into our booming Employee Share Scheme. Our Employee Share Scheme which started at 99c per share, now worth $6 per share. Current and ex‐employees own over 24% of our company, with this number growing every year.
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- $1,000 Personal Development Fund.
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- Earning to Give Program: We donate 1% of our wage bill to team‐selected charities —over $3.2M gifted so far!
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- Certified B Corp: We balance profit with purpose, doing good for people and the planet.
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Ready to Help Shape the Future of Wholesale?

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If you're excited by the idea of helping retailers succeed while representing some of the best brands in cycling, we'd love to hear from you.

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📌 Territory Manager (Victoria)
🏢 Advance Traders Australia
📍 Victoria