Job Description

This role is focused on developing engaging creative concepts for point of purchase (POP), pop-up activations, retail experiences, exhibitions and face-to-face customer engagement. You'll take a client brief and transform it into strategically grounded creative ideas that not only look exceptional but are backed by clear thinking around customer behaviour, commercial outcomes and brand objectives.

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You'll work closely with strategy, account management and production teams to develop creative retail experiences that inspire customers while remaining commercially viable and true to brand.

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Job Description

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Key Responsibilities

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- Develop strategic creative concepts for retail environments, POP displays, pop-up activations, experiential marketing and face-to-face customer engagement.
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- Translate client briefs into compelling creative solutions supported by a clear strategic rationale—not simply aesthetic execution.
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- Develop creative territories and customer experience journeys that influence behaviour and drive engagement.
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- Present creative concepts confidently, articulating the thinking, customer insights and commercial benefits behind each idea.
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- Collaborate with strategy, account management and production teams to ensure creative solutions are achievable and impactful.
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- Work within established brand guidelines while identifying opportunities to innovate and elevate the customer experience.
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- Stay at the forefront of retail trends, shopper behaviour, experiential marketing, and emerging technologies to continually bring fresh thinking to client solutions.
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- Apply AI creative tools within Cheil's governance process to bring new thinking to client work.
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- Produce concept visuals, mood boards, presentation decks and creative scamps that effectively communicate ideas.
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- Guide creative direction throughout project delivery to ensure the original concept is maintained.
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- Contribute proactively to brainstorming sessions, innovation workshops and agency thought leadership.
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- Support a collaborative, positive and idea-led creative culture.
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Desired Skills and Experience

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Qualifications and Experience

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- Tertiary qualification in Design, Visual Communication or related discipline.
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- 8+ years' experience as an Art Director within an integrated, shopper marketing, experiential or retail agency.
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- Demonstrated experience developing retail activations, customer experiences or experiential campaigns.
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- Strong understanding of retail environments and customer decision-making at the point of purchase.
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- Experience presenting strategic creative concepts to clients and senior stakeholders.
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- Proven ability to balance creativity with commercial objectives and production realities.
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- Experience working across multiple brands while adhering to brand guidelines.
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- Advanced skills in Visual design, illustrator, Photoshop and InDesign and web/digital design
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- Strong understanding of communication and advertising industry
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Skills and Capabilities

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- Strategic creative thinker with a passion for solving business challenges through design and customer experience.
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- Strong conceptual ability with exceptional storytelling and presentation skills.
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- Ability to justify creative recommendations using customer insight, behavioural thinking and strategic rationale.
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- Excellent understanding of retail design, shopper marketing and experiential engagement.
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- Working knowledge of AI creative tools in a live production pipeline.
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- Strong collaboration and stakeholder management skills.
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- High level of proficiency in Adobe Creative Suite (Illustrator, Photoshop and InDesign.
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Why Join Us?

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- Work with one of the world's most innovative brands - Samsung.
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- Collaborate with global experts across technology, commerce, data, and creativity.
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- Be part of a growing team driving Cheil's transformation.
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- Hybrid working model with Sydney Olympic Park HQ.
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- Opportunities for professional development and regional collaboration across the Cheil network.
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📌 Retail Experience Art Director (New South Wales)
🏢 Cheil
📍 New South Wales