Job Description

Tania Olsen Designs and Sentani Boutique are seeking an experienced, creative, and results-driven Marketing & Brand Specialist to join our team full-time at our Head Office.

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This is a hands-on role responsible for marketing across two distinct but complementary fashion brands:

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- Tania Olsen Designs – a leading Australian wholesale bridal, bridesmaid, formal, and evening wear label supplying retailers throughout Australia and internationally.
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- Sentani Boutique – our retail fashion destination, offering designer formalwear, bridal, and special occasion styles directly to consumers.
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Working alongside our established marketing team, you will play a key role in building brand awareness, strengthening customer engagement, supporting wholesale partner growth, and delivering impactful marketing campaigns across digital, social, email, and website channels.

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This is an excellent opportunity for a marketer who enjoys collaborating with a creative team while taking ownership of digital marketing initiatives, content creation, campaign execution, and brand storytelling.

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About the Role

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As our Marketing & Brand Specialist, you will work closely with our marketing team, management, sales team, and customer service team to plan and execute marketing campaigns across both brands.

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Your focus will be on increasing brand visibility, strengthening customer engagement, supporting wholesale and retail marketing initiatives, and ensuring a consistent and compelling brand presence across all customer touchpoints.

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Website & Digital Content Management

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- Maintain and update Shopify websites, including product listings, collections, landing pages, blog content, and promotional banners.
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- Ensure all website content is accurate, engaging, and aligned with brand campaigns and seasonal promotions.
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- Support the implementation of marketing campaigns across website channels to maximise brand visibility and customer engagement.
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- Upload and manage digital content, imagery, videos, and marketing assets across both brand websites.
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- Assist with website content optimisation and user experience improvements to ensure a seamless customer journey.
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- Work closely with the marketing team to ensure consistent brand messaging and visual presentation across all digital touchpoints.
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- Monitor website performance using Google Analytics and provide insights and recommendations to support marketing objectives.
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Skills & Experience Required

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To be successful in this role, you will have demonstrated experience across a range of digital marketing platforms and channels, including:

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Digital Marketing Skills & Experience

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- Google Analytics (GA4) – tracking website performance, analysing user behaviour,



monitoring campaign effectiveness, and generating actionable insights to support marketing objectives.
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- Google Ads – creating, managing, optimising, and reporting on paid search and display campaigns to increase brand visibility, website traffic, and lead generation.
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- Meta Ads (Facebook & Instagram) – developing, launching, monitoring, and reporting on advertising campaigns designed to drive brand awareness, engagement, and conversions.
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- Content & Blog Writing – researching trending SEO keywords and creating optimised content that improves organic search visibility and supports brand storytelling.
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- Shopify – updating product listings, managing collections, maintaining website content, and supporting campaign execution across both brand websites.
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- Klaviyo – creating, scheduling, and managing email marketing campaigns (EDMs), including audience segmentation, automation flows, and performance reporting.
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Additional Requirements

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- Strong understanding of digital marketing, content marketing, and SEO best practices.
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- Excellent written communication and copywriting skills.
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- Solid analytical skills with the ability to interpret data and provide actionable recommendations.
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- Exceptional attention to detail and organisational skills.
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- Ability to manage multiple projects and deadlines in a fast-paced environment.
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- Experience within fashion, retail, bridal, formalwear, or e-commerce industries will be highly regarded.
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📌 Marketing & Brand specialist (Queensland)
🏢 Tania Olsen Designs
📍 Queensland