Job Description

At Arc'teryx, we exist to inspire a life outside. Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.

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We're looking for a PR & Social Media Specialist to supports the development and lead the execution of Arc'teryx's earned-first and social media strategy across ANZ, creating culturally relevant ideas and moments that grow brand visibility, relevance and engagement.

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The Opportunity

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Reporting to the Brand Communication Manager, this highly hands-on role will bring Arc'teryx's brand position, product stories and key priorities to life through earned ideas, activations, events, partnerships, PR and strategic, content-led social media lead and develop a multi-disciplinary Brand Marketing team spanning Brand Management, PR, Social Media and Creative & Content.

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What You'll Be Doing

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- Support the development and lead the execution of Arc'teryx's earned-first strategy across ANZ.
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- Develop culturally relevant ideas and moments that earn attention and grow brand visibility and relevance.
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- Identify opportunities across activations, events, partnerships, PR, publishers and cultural platforms.
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- Support the development and lead the execution of the ANZ social media strategy.
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- Build forward-planned, strategic and content-led social plans that communicate Arc'teryx's brand position and grow cultural relevance.
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- Lead the day-to-day management and performance of Arc'teryx ANZ social channels.
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- Develop earned and social strategies that bring major brand moments, product launches and Arc'teryx Brand Core Gear to life.
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- Build culturally relevant ways to communicate Arc'teryx's position as a pinnacle mountain brand and innovator.
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- Develop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplification.




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- Identify relevant cultural, publisher and brand partnership opportunities that extend Arc'teryx's reach and relevance
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- Identify compelling brand and product stories with strong earned potential.
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- Build proactive relationships across media, publishers, cultural platforms and tastemakers
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- Monitor earned, cultural and social performance and identify explicit learnings and opportunities.
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- Track social reach, engagement, audience growth, earned reach and organic amplification.
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What You Bring

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- Strong earned marketing, PR and social media experience within premium, cultural, fashion, lifestyle or leading consumer brands.
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- Demonstrated experience developing culturally relevant, earned-first brand ideas and activations.
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- Robust creative thinker with a deep understanding of how brands earn attention and participate in culture.
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- Demonstrated experience developing and executing strategic, content-led social media strategies.
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- Proven experience growing social channels through distinctive content and strong channel strategy.
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- Can take short-form videos end to end: concept, shoot, edit, publish.
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- Strong understanding of culture, social platforms, audience behaviour and emerging trends.
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- Tertiary qualifications in Marketing, Communications, PR or a related field
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- A genuine passion for the outdoors and living the brand authentically
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What you'll love working here:

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- Generous product discounts across Arc'teryx and affiliated Amer Sports brands
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- Competitive salary package and bonus opportunity
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- Real career growth and development pathways within a global business
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- Access to free mental health and wellbeing support through our Employee Assistance Program
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- Ongoing training, leadership development, and learning opportunities
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- Be part of a passionate, purpose-led team that loves the outdoors
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📌 PR & Social Media Specialist (City of Kingston)
🏢 Arc'teryx
📍 City of Kingston