Job Description

Brighton, Melbourne | Full-Time | Reports to Founders & GM

n

Head of Marketing

n

Brighton, Melbourne | Full-Time | Reports to Founders & GM

n

The Role

n

We are looking for a commercially driven, performance-obsessed Head of Marketing to own and scale total revenue across E-Commerce and Retail.

n

This is not a brand-only role. This is a revenue leadership role.

n

You will have full ownership of marketing budgets, ROI, and performance outcomes — accountable for the total revenue contribution across all channels. You will lead performance marketing, retail marketing, product launches, and conversion optimisation with a clear commercial lens.

n

You will operate as a key member of the leadership team, partnering directly with the founders to drive profitable growth.

n

What You Will Own

n

Revenue & Commercial Accountability

n

n
- Own total revenue contribution across E-Commerce and Retail
n
- Full ownership and management of the marketing budget
n
- Drive ROI, MER, contribution margin and channel profitability
n
- Allocate spend strategically across channels based on performance and return
n
- Forecast revenue in partnership with finance and operations
n
- Overall brand positioning and messaging
n
- Ensure consistent brand identity across channels and international markets
n
- Oversee influencer and creative strategy
n

n

Performance & E-Commerce Growth

n

You will lead all performance-driven digital channels with a focus on scalable, profitable growth. Including:

n

n
- Performance Marketing (Meta, TikTok, Google, TikTok Shop)
n
- Affiliate marketing strategy,



ROI and spend management
n
- Conversion Rate Optimisation (CRO) & website performance
n
- EDM & SMS strategy and revenue growth
n
- Paid media budget allocation and efficiency
n
- Customer acquisition cost management
n
- LTV optimisation in partnership with retention
n

n

You will continuously optimise for contribution, not vanity metrics.

n

Product Launches (Commercial Focus)

n

n
- Own the commercial strategy behind product launches
n
- Drive launch revenue targets and conversion strategy
n
- Build performance-led launch plans across digital and retail
n
- Ensure launches deliver strong sell-through and margin outcomes
n

n

Retail Marketing

n

You will lead retail marketing strategy with a clear focus on sell-through, retail growth and range expansion. Including:

n

n
- Retail launch calendars
n
- POS, in-store assets and tester strategies
n
- Retailer-specific campaigns (Walmart, Coles, Sephora, etc.)
n
- Retailer EDMs and co-op marketing initiatives
n
- Supporting new doors and range expansions
n
- Driving retail sell-through and revenue growth
n

n

This role ensures retail marketing is commercially aligned and performance-driven — not just trade support.

n

Leadership

n

n




- Lead and develop the marketing team
n
- Build a high-performance, accountable culture
n
- Set clear KPIs tied to revenue and ROI
n
- Work cross-functionally with Sales, Operations, Product and Finance
n
- Report directly to Founders and the Management Team
n

n

Who You Are

n

n
- 8+ years in performance-led marketing roles
n
- Proven experience owning significant marketing budgets
n
- Demonstrated success scaling DTC and/or omnichannel brands
n
- Strong commercial acumen and financial literacy
n
- Deep understanding of paid media, CRO, and retention levers
n
- Experience managing retail marketing in major accounts is highly desirable
n
- Data-driven, decisive and comfortable owning revenue targetsStrategic thinker with strong execution capability
n
- Comfortable operating in a fast-moving, founder-led workplace
n

n

What Success Looks Like

n

n
- Profitable revenue growth across E-Commerce and Retail
n
- Clear visibility on marketing ROI and contribution
n
- Strong launch performance and sell-through
n
- Scalable, efficient customer acquisition
n
- High-performing, accountable marketing team
n

n

Why This Role Matters

n

This role is critical to our next phase of growth.

n

You will not just "run campaigns" — you will own revenue outcomes, allocate capital strategically, and directly influence the company's commercial trajectory.

n

If you are a commercially minded marketing leader who thrives on performance, ownership, and impact — we want to hear from you.

#J-18808-Ljbffr

📌 Head of Marketing (Williamstown)
🏢 Bali Body
📍 Williamstown