Job Description

Own and execute the overall FroPro brand strategy.

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Own and direct all creative direction and brand assets.

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Develop annual marketing plans and brand campaigns.

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Lead the planning and execution of integrated marketing campaigns across digital, retail and owned channels.

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Ensure a consistent brand identity and tone of voice across all customer touchpoints.

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Monitor brand performance and identify opportunities for growth.

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Drive profitable portfolio growth through strategic brand management.

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Strengthen FroPro's reputation as Australia's leading better-for-you food brand.

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Campaigns & Content

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Lead the execution of integrated marketing campaigns across digital, retail and owned channels.

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Oversee social media strategy, content planning and creative production.

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Lead end-to-end marketing support for new product launches.

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Develop campaign briefs and lead the marketing team to deliver high-impact creative campaigns throughout the year.

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Partnerships & Brand Collaborations

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Identify, negotiate and manage strategic brand partnerships.

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Provide strategic direction to the marketing and social media team across influencer, ambassador and affiliate programs.

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Secure collaboration opportunities that strengthen brand awareness and deliver commercial outcomes.

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Manage sponsorships, events and promotional partnerships.

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Performance & Growth

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Continually identify opportunities to improve customer acquisition, retention and brand loyalty.

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Track and report on campaign performance, ROI and key marketing metrics.

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Use customer insights and performance data to optimise marketing activity.

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Manage marketing budgets and prioritise investment across initiatives.

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Work with the senior leadership team to develop and execute FroPro's product portfolio strategy.

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Develop product positioning, naming, packaging and go-to-market strategies for all current product launches.

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Collaborate with internal and external stakeholders to successfully bring new products to market.

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Lead the creative direction, development and approval of all product packaging.

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Consumer Insights & Market Research

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Analyse consumer trends, category data and market insights to identify product and market opportunities.

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Conduct competitor analysis and identify whitespace opportunities within the category.

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Stay up to date with emerging consumer, product and brand trends.

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Develop and lead FroPro's consumer insights and market research strategy, including ongoing brand awareness and tracking initiatives.

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Retail & Commercial Relationships

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Build and maintain strong relationships with key retail partners including Woolworths and Coles.

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Collaborate with retailer marketing teams on product launches, promotions and category initiatives.

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Develop retailer-specific marketing plans and activation strategies.

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Support ranging submissions and product launches with compelling marketing and go-to-market strategies.

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Develop category growth strategies in collaboration with retail partners.

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Prepare annual range review presentations and supporting marketing materials.

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Leadership & Cross-Functional Collaboration

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Serve as a key member of the senior leadership team, contributing to strategic business planning and decision making.

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Lead and mentor the marketing team while fostering a high-performance culture.

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Build strong cross-functional relationships across sales, operations, product development and external partners.

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Drive collaboration across departments to ensure successful product launches and commercial outcomes.

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Strategic Accountabilities

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This role owns:

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Brand Strategy

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Marketing Campaign Direction

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Brand Growth

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Unlock job insights

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Hirer responsiveness Salary match Number of applicants

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Your application will include the following questions:

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- Which of the following statements best describes your right to work in Australia?
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- What's your expected annual base salary?
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- How many years' experience do you have as a Head of Marketing?
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- How much notice are you required to give your current employer?
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- Have you worked in a role where you were responsible for brand planning?
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- How many years' experience do you have in digital marketing?
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To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

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📌 Head of Marketing - FMCG (Queensland)
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📍 Queensland