Job Description

Kat the Label is a Melbourne-born lingerie and sleepwear brand known for its feminine, size-inclusive designs and cult-favourite fit. What started as a small, founder-led label has grown into a fast-moving DTC business trading across Australia, the US, and the UK, with a loyal community and a rapidly scaling ecommerce arm. We're a close-knit, high-performing team based out of our Cremorne HQ, and we move quickly, back each other, and take pride in the product and the customer experience.

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ABOUT THE ROLE

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The Ecommerce Coordinator is the engine room of our D2C business. Reporting to the Ecommerce Growth Manager, you'll own the day-to-day execution of our Shopify storefronts across multiple markets - from product uploads and collection merchandising through to promotional mechanics, site health, and trade analysis.

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You're the person who makes sure every collection launch, sale, and campaign lands cleanly on site, on time, every time. You move quick, finish things, and understand that every page is a commercial lever.

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WHAT YOU'LL OWN

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- Manage product placement, collection curation, and on-site navigation across AU, US, and UK Shopify storefronts to maximise conversion and revenue per session
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- Own product uploads, PDPs, imagery, tagging, and category merchandising - ensuring everything is brand correct, mobile-first, and conversion optimised
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- Coordinate in office updates for new product launches, partnering with brand, creative, and the wider marketing team to hit go-live dates
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Promotional Execution

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- Deploy discounts, bundles, gift with purchase mechanics, and sitewide promotions accurately and on schedule across all storefronts
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- Set up and QA Shopify discount codes, automated promotions, and on-site banners in alignment with campaign T&Cs;
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- Support the build and execution of key trading moments including EOFY, Black Friday, Boxing Day, and seasonal campaigns
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- Use Microsoft Clarity to analyse on-site behaviour, identify drop-off points across the funnel - homepage, PDPs, cart, checkout - and surface actionable fixes
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- Support the build and QA of A/B tests, translating results into clear recommendations and implemented changes
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- Regularly audit funnel performance data via GA4, Shopify & ProfitPeak Analytics to identify conversion opportunities and flag anomalies
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- Manage Shopify apps including Okendo, Back in Stock, Wishlist Co and other tools that support the on-site customer experience
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Site Health & QA

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- Proactively audit storefronts for broken links, pricing errors, out-of-stock products, and content inconsistencies across markets
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- Work closely with the web developer to flag UX issues, test changes, and ensure a smooth customer experience at all times
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- Liaise with the SEO agency to implement on-site recommendations, ensuring technical and content updates are actioned accurately and on schedule
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- Own daily, weekly, and monthly ecommerce trade reporting using relevant analytics tools
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- Surface what's working, what isn't, and what to change next - with clear commercial commentary, not just data
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- Contribute to weekly trading cadences alongside the Ecommerce Growth Manager
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Cross-Functional Partnership

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- Work closely with the CRM Coordinator to ensure on-site and CRM promotional mechanics are aligned across every campaign
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- Partner with brand and creative to ensure all product presentation meets KTL's visual and tone standards
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- Liaise with customer care to resolve site issues that impact the customer experience
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ABOUT YOU

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- 2-3 years of hands-on experience in an ecommerce coordinator or assistant role, ideally within a DTC fashion or lifestyle brand
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- Strong working knowledge of Shopify - confident with merchandising, discount configuration, metafields, and app management
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- Comfortable with ecommerce analytics: GA4 and Shopify Analytics as a minimum; exposure to Triple Whale or similar is a bonus
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- Sharp eye for detail - you do not ship typos, broken links, or misaligned banners
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- Strong commercial instinct: you understand how ecommerce decisions translate to revenue
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- Able to manage multiple priorities and deadlines in a fast-moving, campaign-heavy environment
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- Working knowledge of Klaviyo or similar ESP tools is advantageous
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- Experience across multiple storefronts or international markets is highly regarded
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BONUS POINTS

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- Exposure to Shopify theme editing including basic Liquid, HTML, and CSS - ability to action minor front-end updates without always relying on the web developer is a strong advantage
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HOW YOU'LL OPERATE

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- You take ownership end-to-end and don't wait to be told what's next
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- You move fast without dropping quality - speed and precision are not a trade-off here
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- You communicate clearly and flag issues early
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- You care about the brand and the customer experience as much as you care about the metrics
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WHAT WE OFFER

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- Annual Wardrobe Allowance
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- Additional Women's Health Leave
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- Wellness initiatives and Events
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- Summer Fridays - 3pm finish
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- 1 WFH day
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- Opportunities for professional development and growth
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- A supportive, high-performing team culture in our Cremorne office
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Applications must include a cover letter addressing why you're the best fit for this role.

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📌 Ecommerce Coordinator (Williamstown)
🏢 Kat the Label
📍 Williamstown