Job Description

Our Story

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PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale. We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business. It is 12 - month contract role.

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Responsibilities

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Demand Generation

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- Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
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- Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
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- Manage and optimise significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.
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Growth & Optimisation

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- Build and maintain a rigorous experimentation programme — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
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- Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.
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- Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
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Segmentation & Positioning

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- Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.
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- Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.
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- Identify and develop new acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.
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Marketing Infrastructure

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- Own and evolve the acquisition tech stack including HubSpot (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
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- Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.
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What you bring

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- 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech
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- Proven track record managing six-figure paid media budgets with measurable ROI
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- Strong analytical skills fluent in GA4, HubSpot, and spreadsheet modelling
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- Hands-on experience with SEO, CRO, and growth experimentation frameworks
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- Comfortable working cross-functionally with Sales, Product, and Customer Success
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- Excellent written communication and ability to craft compelling go-to-market copy
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- Experience marketing to real estate professionals or property managers is a strong plus
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- Self-starter mindset you own outcomes, not just activities
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The benefits and perks

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- Job security working for one of Australia's leading PropTech companies
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- 3 days WFH (Hybrid work)
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- Your whole team will be with you in one location (Sydney)
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- Small Scrum teams with a lot of autonomy
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- No on-call duty - you focus on delivering solutions
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- Free onsite snacks, breakfast, and lunch
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- Beautiful office in Sydney CBD with outstanding views of Darling Harbour
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- Regular milestone parties and events
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📌 Acquisition Marketing Manager (New South Wales)
🏢 PropertyMe
📍 New South Wales