Job Description

Sales Representative – Independent Liquor
n 2YR Contract Opportunity
n Are you an experienced liquor sales professional who loves building relationships, identifying opportunities and growing sales?

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We're looking for a driven Sales Representative to manage a high-profile Independent Liquor territory across Melbourne, representing a portfolio of well know liquor brands.

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This is a fantastic opportunity to take ownership of your territory, partner with independent liquor retailers and make a real commercial impact while representing some of the industry's leading brands.

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What You'll Be Doing

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As the face of our clients' brands, you'll work closely with independent liquor retailers to grow sales, increase distribution and deliver outstanding in-store execution across your territory.

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Your responsibilities will include:

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- Manage a portfolio of approximately 200 priority independent liquor customers across Greater Melbourne and key regional areas of VIC.
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- Build strong relationships with store owners, managers and key decision-makers to become their trusted business partner.
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- Drive distribution, product ranging, sales growth and market share across your territory.
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- Secure premium product positioning, off-location displays and promotional opportunities in store.
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- Execute national promotional campaigns and ensure outstanding in-store execution.
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- Educate retailers on product knowledge, promotional activity and opportunities to grow category sales.
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- Identify local sales opportunities and develop tailored business plans to maximise results with individual stores.
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- Confidently negotiate and overcome objections to achieve positive commercial outcomes.
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- Complete planned store visits and accurately report activity through our CRM platform.
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- Ensure stock levels, pricing and point-of-sale materials are current and executed to a high standard.
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- Take ownership of your territory, proactively identifying new opportunities to grow your customers and deliver exceptional results.
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What You'll Bring

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We're looking for someone who is passionate about sales, thrives on building relationships and enjoys working autonomously to achieve results.

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You'll ideally have:

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- At least 3 years' experience in liquor sales, FMCG or territory management.
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- Experience working within the off-premise liquor channel and a strong understanding of independent liquor retailers.
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- Existing relationships with MSOs or independent liquor customers will be highly regarded.
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- Wine knowledge or experience working with wine portfolios is advantageous.
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- A proven track record of achieving sales targets and growing customer accounts.
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- Strong negotiation, influencing and objection handling skills.
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- Excellent relationship-building and communication skills.
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- A self-motivated, organised and results-driven approach.
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- Strong commercial acumen with the ability to identify growth opportunities.
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- Confidence using CRM systems, Microsoft Office and digital sales tools.
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- A current Australian driver's licence.
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- Ideally located in or around Metro Melbourne.
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Why Join Us

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This is an opportunity to represent premium brands, own your territory and make a genuine impact in a role that offers autonomy, variety and long-term career development.

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You'll enjoy:

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- Representing leading global and national liquor brands.
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- The autonomy to manage and grow your own territory.
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- A supportive leadership team committed to your success.
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- Ongoing coaching and career development.
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- A collaborative team culture where achievements are recognised and celebrated.
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- Career progression opportunities within a growing national organisation.
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About Us

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Sales Team Providers partners with some of Australia's most recognised FMCG and liquor brands, delivering high-performing field sales teams that create lasting customer relationships and drive commercial success.

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Our people are at the heart of what we do, and we're committed to providing an engaging, supportive environment where you can grow your career.

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If you're ready to take ownership of a premium liquor territory and help grow some of the industry's leading brands, we'd love to hear from you.

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📌 Sales Representative - Independent Liquor (Victoria)
🏢 Sales Team Providers
📍 Victoria