Job Description

SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

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Windsor Smith is an iconic Australian footwear brand, known for delivering trend-driven, fashion-forward styles for men and women all year round.

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We're looking for a Social Media Executive & Content Creator to take ownership of our Women's social channels, bringing the brand to life through innovative, engaging, and on-trend content.

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This is a full-time, office-based role, working within a small, quick-paced team, suited to someone who is proactive, self-driven, and thrives when working both independently and collaboratively.

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The Role

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You'll be responsible for managing and growing Windsor Smith Women's social presence, with a strong focus on content creation, storytelling, and performance-driven campaigns.

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Key Responsibilities

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- Own and manage the social media calendar for Windsor Smith Women's
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- Stay on top of key retail moments (including Afterpay sales), ensuring they are planned into the calendar and brought to life through timely, engaging content
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- Conceptualise, create, and execute monthly social campaigns across Instagram, TikTok, and Facebook
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- Shoot, edit, and publish high-quality photo and video content (organic + paid)
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- Stay ahead of trends and translate them into on-brand, engaging content
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- Manage and optimise paid social campaigns (Meta Ads) to drive engagement and brand awareness
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- Plan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing activity
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- Monitor performance, analyse insights, and identify growth opportunities across social and email channels
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- Engage with the community by responding to comments, messages, and customer enquiries
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- Build and manage influencer and stylist partnerships
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- Collaborate with internal teams and external creatives (photographers, videographers, agencies)
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- Ensure all content aligns with Windsor Smith's brand identity, tone, and visual direction
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About You

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You're a creative thinker with a strong understanding of social culture and a passion for fashion. You're confident both behind and in front of the camera, and you understand what makes content perform.

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You're highly organised, accountable, and able to manage your time, meet deadlines, and work in a fast-paced environment. You also bring a confident, outgoing personality and are comfortable reaching out, engaging with people, and taking initiative.

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You're willing to step outside your comfort zone, try new ideas, and test different approaches to content and storytelling.

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Skills & Experience

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- 2–3+ years' experience in social media, content creation, or digital marketing (fashion or retail preferred)
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- Strong understanding of Instagram and TikTok, including trends, formats, and algorithms
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- Confident shooting, editing, and appearing in video content
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- A sharp eye for fashion, styling, and visual storytelling
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- Ability to work independently while contributing to a small team environment
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- Proven ability to meet deadlines and manage multiple projects simultaneously
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- Strong copywriting skills with excellent attention to detail
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- Experience with Meta Ads Manager and Business Manager
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- Experience creating EDMs using DotDigital or similar platforms
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- Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
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- Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
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- Experience with content scheduling platforms (such as Sked)
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What We're Looking For

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- Someone who can turn trends into clever, on-brand content
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- A social-native who understands digital culture instinctively
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- A proactive, ideas-driven creative who takes ownership
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- Someone who thrives in a hands-on role within a small team
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- Strong accountability and ability to work autonomously
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- Strong understanding of brand tone, consistency, and identity
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- Experience with Meta Ads Manager and Business Manager
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- Experience creating EDMs using DotDigital or similar platforms
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- Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
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- Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
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- Experience with content scheduling platforms
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This role you will be reporting directly to the Director.

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Must have a licence and car to travel for photo shoots during working hours.

#J-18808-Ljbffr

📌 SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR (Williamstown)
🏢 Windsor Smith
📍 Williamstown