Job Description

GTM was set up 11 years ago by an ex-journo, who saw brands struggling to capture the media's attention with their press releases. So, he created a PR agency and filled it with journos who could help clients tell their story to the press.

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80% of our clients are not-for-profits, which we love.

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Candidate Overview:

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We're after a Senior Account Director (someone who has been around the block a few times) & who is comfortable in a room talking all things Media.

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We need a leader, who gets what clients are looking for and is happy to put ideas on the table to help both clients and GTM to smash their goals.

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Client Management:

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- You run your accounts – the strategy, the reporting, the delivery and the day-to-day.
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- You understand your clients' goals and create monthly, quarterly and annual PR strategies that align.
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- You can write a pitch for media that cuts-through.
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- You are hands-on in story creation for your clients – creating news hooks and interviewing case studies.
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- You are not afraid to pick up the phone to top-tier journalists to pitch stories, float ideas and organise coffee (bonus points for prior connections).
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- You get the need for process and delivering things both on time and on budget.
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- You are an ideas machine with the honed skill of adapting and changing tact quickly to achieve for your clients.
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- You understand the importance of great client rapport and relationships.
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- In year 2, we offer bonuses for retaining and growing accounts.
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Leadership and Mentorship:

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- We need people who want to pass on the skills they have - the team above you, are committed to doing the same for you.
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- Experience in managing a small team of thinkers
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Strategic Planning:

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We need you to be comfortable developing:

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- Media & PR campaigns
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- Ongoing communication strategies for your stable of clients
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- Crisis Communications plans and management
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- Campaign Delivery
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You'll need to be able to deliver the following with the team:

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- PR campaigns
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- Solid Media Relations
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Qualifications:

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- Must have a bachelor's degree in communications, PR or Media
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- A minimum of five years newsroom experience and/or PR agency experience
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- Creative, strategic thinkers wanted
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- Must be a permanent resident
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- Work from home 4 days a week from Syd or Mel
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- Lovely bunch of people
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- PS - we'll be asking you to complete a 1-hour task at the second stage of the interview process, so you can show off your media skills.
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📌 Senior Account Director (Victoria)
🏢 Good Talent Media
📍 Victoria