Job Description

Shangri-La Sydney is seekingan ambitious, commercially driven and relationship-focused Business Development Manager to identify, secure and grow new business opportunities across the Corporate, Meetings, Incentives, Conferences and Events (MICE) segments.

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This is a high-impact role responsible for driving new revenue streams, expanding direct corporate partnerships and strengthening Shangri-La Sydney's position as the preferred luxury destination for accommodation, meetings, events and executive travel.

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Reporting to the Director of Sales & Events and Area Director of Sales & Marketing, you will play a critical role in growing market share through strategic business development, proactive account acquisition and commercial sales initiatives.

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Key Responsibilities

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Business Development & Revenue Growth

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Develop and execute targeted business development strategies to achieve and exceed revenue objectives.

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Identify, prospect and secure new direct corporate accounts, meetings and event opportunities.

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Generate incremental accommodation, conference, catering and event revenue through strategic account acquisition.

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Build a robust sales pipeline through proactive prospecting, networking and lead generation activities.

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Utilise Salesforce, LinkedIn Sales Navigator and other business intelligence tools to uncover recent market opportunities.

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Grow direct Corporate and MICE business while reducing reliance on intermediary channels.

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Develop relationships with key decision‐makers, procurement managers, executive assistants and event planners.

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Conduct sales calls, presentations, networking activities and client site inspections.

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Negotiate commercial agreements and maximise account production through strategic account management.

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Drive meetings, conferences, incentives and corporate event opportunities across targeted industries.

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Market Engagement & Industry Presence

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Represent Shangri-La Sydney at industry events, trade shows,



networking functions and client activations.

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Monitor market trends, competitor activity and emerging opportunities to inform sales strategies.

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Establish strong relationships with key industry stakeholders and business communities.

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Work closely with Revenue Management, Events, Marketing and Operations teams to maximise conversion opportunities.

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Maintain accurate sales forecasts, pipeline management and account reporting through Salesforce.

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Deliver measurable commercial outcomes aligned with business objectives and annual sales targets.

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About You

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To be successful in this role, you will be a highly motivated sales professional with a proven ability to generate new business and build lasting client partnerships.

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Skills & Experience

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Bachelor's degree in Business, Marketing, Hospitality Management, Commerce, Tourism or a related discipline.

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Minimum five years' experience in hospitality sales, business development, events, MICE or a related commercial role.

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Proven success in acquiring new business and growing revenue through strategic sales initiatives.

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Strong understanding of the corporate meetings, events and accommodation market.

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Demonstrated ability to prospect, negotiate and convert new business opportunities.

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Established corporate networks and industry relationships highly regarded.

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Strong commercial acumen with a focus on revenue generation and market share growth.

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Excellent communication, presentation and relationship management skills.

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Experience using Salesforce CRM, LinkedIn Sales Navigator and Microsoft Office.

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Self-motivated, results-oriented and capable of working autonomously.

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Why Join Shangri-La Sydney?

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- Join one of Australia's most recognised luxury hospitality brands.
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- Work with a high-performing and collaborative commercial team.
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- Opportunity to make a significant impact on business growth and market expansion.
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- Attractive salary package and performance-driven workplace.
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- Career development opportunities within a global luxury hotel group
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📌 Business Development Manager (New South Wales)
🏢 Shangri-La Group
📍 New South Wales