Job Description

In-App Campaign & Engagement Specialist (Product Focused and not marketing focused)

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Please note we are looking for product focused candidates and not marketing focused candidates.

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South Melbourne, VIC | Hybrid (Work from home every Monday) 4 days per week in the office

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$90,000-$120,000 + Biannual Bonus (Bonuses in June and July)

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Full time | Working hours - 10:00am-6:00pm or 11:00am-7:00pm (please don't apply if you cannot do these working hours)

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What's on Offer

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- Competitive salary of $90,000-$120,000 (Salary is slightly negotiable for a great candidate)
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- Hybrid working arrangement with work from home every Monday
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- Transportation allowance of $20 per day when working until 7:00pm in the office
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- Biannual performance bonus paid in June and December (pro-rated based on your commencement date)
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- Opportunity to work on high-impact customer engagement initiatives within a fast-paced product environment
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About the Role

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Reporting to the Operations Leader, you'll be responsible for planning, designing, launching and optimising in-app campaigns that drive user retention, engagement, conversion and revenue.

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Working closely with Product, Engineering, Analytics and Operations teams, you'll translate business objectives into structured campaign logic, user journeys and product requirements before analysing results and continuously improving campaign performance.

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Key Responsibilities

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- Develop in-app campaign calendars aligned with retention, reactivation, conversion and ARPU objectives
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- Design campaign mechanics including eligibility rules, rewards, user journeys and interaction flows




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- Prepare clear PRDs and campaign briefs for Product and Engineering teams (Axure/Figma experience is advantageous)
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- Partner with cross-functional teams from concept through to launch and optimisation
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- Analyse campaign performance including funnel metrics, cohorts, ROI and uplift
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- Identify opportunities through customer segmentation, behavioural insights and market trends
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- Support A/B testing and experimentation initiatives
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- Work closely with Product Operations and Analytics teams to measure success and drive continuous improvement
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About You

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- Bachelor's degree or equivalent experience
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- 5+ years' experience in Product Planning, Growth, CRM/Lifecycle Marketing or In-App Campaign Management within consumer internet or mobile applications (3+ years considered for exceptional candidates)
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- Strong analytical and problem-solving skills
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- Experience writing Product Requirement Documents (PRDs)
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- Experience with Axure, Figma or similar wireframing tools
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- Ability to make data-driven decisions using dashboards and campaign analytics
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- Excellent communication and stakeholder management skills
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- Full Australian working rights
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Highly Regarded

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- Experience with gamification including promotions, bonuses, missions or leaderboards
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- Experience within gaming, sports, fintech, subscription or other consumer digital products
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- SQL or campaign analytics experience
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- Knowledge of user segmentation, churn prevention or VIP customer programs
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- Experience within the online betting industry
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- Previous leadership or people management experience
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- Mandarin language skills
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Additional Information

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- Core Competency: Experience in designing in-app mechanics (e.g., bonus rules, mission systems, gamification) rather than running ad campaigns on external platforms (FB/TikTok/Google Ads).
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- Deliverables: Candidates must be comfortable writing PRDs (Product Requirement Documents), defining user flows, and mapping out edge cases for engineers, rather than focusing on ad copy or brand creative.
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- KPIs: Shift focus from CAC (Customer Acquisition Cost) to Retention, LTV, and ARPU optimization within the product. (That means he/she has data driven or hands-on SQL or understanding Data driven model to make/Design the KPI Target and achieve it)
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- In short, we're looking for a "Product Operation team's In-App Specialist" who understands how to build and iterate on product features, not a marketer who drives external traffic.
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If you're passionate about creating engaging customer experiences through data-driven product campaigns and would like to work in a collaborative, innovative environment, we'd love to hear from you.

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Applicants must have full Australian working rights.

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📌 Product (Campaign) Engagement Specialist (Victoria)
🏢 Certus Sales Recruitment
📍 Victoria