Job Description

We're looking for a Senior Manager, Marketing & Communications to lead the development and delivery of integrated marketing and communication strategies that strengthen our brand, deepen member engagement, and drive sustainable business growth.

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At legalsuper, we're a boutique industry fund focused on the legal community, committed to delivering personalised, high-quality experiences and meaningful outcomes for our members.

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About the role

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Reporting to the Head of Marketing, Data & Insights, this is a hands-on leadership role responsible for developing, executing, and optimising integrated marketing and communication strategies that strengthen brand awareness, deepen member engagement, and support business growth.

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Leading a team of marketing specialists, you'll drive acquisition, retention, and engagement initiatives across members, employers, advisers, and industry partners. You'll oversee integrated campaigns, regulatory and member communications, strategic partnerships, and go-to-market initiatives, ensuring our marketing activities deliver measurable outcomes and exceptional member experiences.

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Key accountabilities

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- Lead the development and execution of integrated marketing and communications strategies that drive member growth, engagement, and retention
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- Identify acquisition, retention, and engagement opportunities through market insights, customer understanding, and emerging trends
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- Develop and deliver multi-channel campaigns across digital, social, email, events, and partner networks
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- Strengthen and deepen legalsuper's brand presence within the legal industry
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- Lead and optimise relationships with industry associations, partners, and sponsors to achieve mutually beneficial outcomes
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- Oversee the delivery of annual regulatory and member communication programs
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- Manage marketing planning, budgeting, performance measurement, and go-to-market initiatives across the Chief Customer Office
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- Monitor campaign effectiveness and translate performance insights into actionable business recommendations
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- Drive a customer-led approach to continuously improve member experience and outcomes
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- Define team KPIs and lead, mentor, and develop a high-performing marketing team
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- Partner with senior leaders and stakeholders across the business to deliver strategic growth and engagement outcomes
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What you'll bring

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- Tertiary qualifications in Marketing, Communications, or a related discipline
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- 8+ years' experience in marketing and communications leadership roles
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- Proven experience developing and delivering integrated marketing and communications strategies
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- Robust understanding of marketing principles, customer engagement, and behavioural economics
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- Experience within financial services, wealth management, or superannuation (preferred)
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- Demonstrated experience delivering regulatory communications and member engagement programs
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- Strong project management skills with experience leading cross-functional initiatives
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- Experience managing industry partnerships, associations, and key stakeholder relationships
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- Exceptional stakeholder management, influencing, and executive communication skills
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- Ability to analyse performance metrics and translate insights into business outcomes
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- Play a key role in shaping our brand, growth, and member engagement strategy
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- Lead high-profile marketing and communications initiatives with visible business impact
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- Join a supportive, cooperative, and values-driven culture
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- Hybrid working and flexible work arrangements
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- Strong focus on career development and career growth
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- Wellbeing initiatives and a range of leave offerings
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Ready to make a difference?

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If you're passionate about creating meaningful member experiences, building strong brands, and delivering impactful marketing and communication strategies, we'd love to hear from you.

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📌 Senior Marketing Communications Manager (Victoria)
🏢 legalsuper
📍 Victoria