Job Description

We're an Australian fleet leasing and rent-to-own company built from the ground up for tradespeople. Think utes, vans, and everything in between — and a brand with real personality to match. We've built a growing presence across TikTok, Instagram, Facebook, YouTube, and LinkedIn that actually stops the scroll, and now we need someone to own it.

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This isn't a "post and schedule" kind of role. We want someone who lives and breathes content, understands the tradie world, and is ready to take the wheel (pun intended) on our day-to-day social.

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This isn't a broad marketing role. It's a social media role, for someone who lives and breathes social media.

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About the Role

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You'll be the person responsible for making sure our content is sharp, on-trend, and consistent across every platform. You'll work closely with our on-camera talent and content creators to oversee what goes out, catch what could be better, and keep the whole operation running smoothly.

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You're not here to do everything yourself - you're here to make sure everything is good.

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What You'll Do

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- Oversee the day-to-day quality and consistency of content across all platforms
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- Stay ahead of trends and bring platform-native ideas to the table before they're mainstream
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- Create short-form videos (TikTok, Reels and Shorts)
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- Monitor engagement and respond to comments/messages
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- Lead ideation sessions and contribute to content direction
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- Build and manage digital storyboards for upcoming content
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- Contribute to ideation for brand partnerships and influencer collaborations, helping shape briefs and creative direction so we get the most out of every partnership
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- Grow and nurture our online community, responding, engaging, building relationships
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- Manage content calendars and publishing schedulesDo some hands-on editing and asset preparation when needed
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- Work with our content creators and on-camera talent to brief and guide execution
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What We're Looking For

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- 2+ years managing social media for a brand, agency, or creator, not just contributing to it
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- You are genuinely active on social media yourself and have a solid instinct for what works on TikTok and Instagram specifically
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- Proven ability to manage and guide content quality, not just produce it
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- Strong eye for what's on-trend, what's overdone, and what fits our audience
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- Experience with community management, you know how to build a following, not just post at one
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- Organised and dependable, content calendars, scheduling, and deadlines don't stress you out
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- Comfortable working with real people on camera, not just polished brand assets
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- Some video editing ability, you don't need to be a full editor, but you can turn around a quick cut
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Bonus points if you have:

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- Experience in trades, construction, automotive, or any blue-collar industry
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What You Won't Be Doing

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- Running paid ads or media buying.
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- Writing long-form copy or blogs.
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What's in it for you!

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- Creative freedom - your ideas shape what we do
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- Birthday leave (seriously, your day off)
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- Inclusive and genuine team environment
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- Company lunches and team events
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- Opportunities for interstate travel
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- Vibrant, fun workplace where people actually want to show up
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If that's your strength, this probably isn't the right fit.

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Why TradieSpec

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We've got an on-camera founder who leans in, a content team that's growing, and a brand with real personality in a space that most companies treat as boring. There's genuine creative work to be done here and a lot of room to shape how the brand shows up online.

#J-18808-Ljbffr

📌 Social Media Coordinator (Rocky River)
🏢 TradieSpec
📍 Rocky River