Job Description

Marketing Lead
n Shape the Future of Family Entertainment

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Are you ready to take ownership of a growing brand and see your ideas come to life?

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We're partnering with an exciting and rapidly expanding family entertainment business that's redefining what a day out with the family looks like. Combining premium hospitality, engaging attractions and memorable experiences, they're building a brand that's quickly becoming a favourite destination for families across Melbourne.

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As the business continues to grow and evolve under a single brand, an opportunity has become available for a Marketing Lead to take ownership of the marketing function and help drive the next stage of the company's journey.

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This is a genuine opportunity for an ambitious marketer looking to step into a broad, hands‐on role where you'll have the autonomy to influence strategy, deliver creative campaigns and make a real impact on business growth.

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About the Role

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Reporting directly to senior leadership, you'll be responsible for planning and delivering marketing initiatives that build brand awareness, increase customer engagement and drive venue visitation.

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No two days will be the same as you work across digital marketing, brand campaigns, venue launches, local area marketing and customer experience.

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Your responsibilities will include:

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- Developing and executing the annual marketing strategy and campaign calendar.
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- Planning and delivering integrated campaigns across Meta, Google Ads, EDMs, social media, influencer partnerships and in‐venue promotions.
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- Managing and optimising paid digital advertising to maximise campaign performance and ROI.
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- Working with external creative and social media agencies to deliver engaging content.
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- Coordinating photography and videography shoots to build high‐quality brand assets.
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- Supporting and mentoring the Digital Marketing Specialist.
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- Collaborating with Venue Managers to develop local marketing initiatives and promotional campaigns.
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- Managing and updating the company website using WordPress, including landing pages and promotional content.
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- Improving the online customer journey to increase enquiries and bookings.
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- Designing promotional collateral for both digital and in‐venue marketing.
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- Building strategic partnerships and influencer collaborations.
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- Monitoring campaign performance and using insights to continually improve marketing outcomes.
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About You

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You're a proactive marketer who enjoys balancing strategic thinking with hands‐on execution.

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You thrive in a fast‐paced environment, enjoy taking ownership and love seeing your work deliver measurable results. Hospitality experience will be a plus!

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You'll also bring:

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- Experience leading or managing integrated marketing campaigns from concept through to delivery.




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- Solid knowledge of Meta Ads, Google Ads and digital marketing best practice.
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- Experience managing agencies, suppliers and creative partners.
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- Confidence developing content strategies across Instagram, Facebook, TikTok and EDM marketing.
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- WordPress website management experience.
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- Experience using Canva and Adobe Creative Suite.
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- Excellent copywriting, communication and stakeholder management skills.
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- Strong project management and organisational abilities.
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- A commercial mindset with the ability to analyse campaign performance and optimise results.
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- A current driver's licence, with the ability to travel between venues when required.
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Why You'll Love This Role

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- Join a growing business where your ideas genuinely make an impact.
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- Take ownership of the marketing function and help shape an evolving brand.
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- Work across a diverse mix of digital marketing, brand development, campaigns and venue launches.
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- Hybrid working arrangement with flexibility.
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- Be part of a collaborative, supportive and creative team.
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- Opportunity to grow alongside a business with exciting expansion plans.
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- Primarily Monday to Friday role, with occasional weekend work for key campaigns and events.
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Salary: $80,000 - $85,000 + Superannuation

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If you're looking for a role where you'll have the freedom to innovate, the opportunity to influence a growing brand and the satisfaction of seeing your work come to life, we'd love to hear from you.

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📌 Marketing Lead / Marketing Manager (Victoria)
🏢 INAC Hospitality
📍 Victoria