Job Description

GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.

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What You'll Do

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- Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
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- Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
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- Build and maintain the data architecture and pipes that power marketing data
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- Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
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- Own data governance for marketing data, ensuring quality, consistency, and explicit documentation
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- Manage privacy and consent compliance across platforms
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- Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
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- Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
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- Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit
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What You'll Bring

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- 4+ years experience in martech, marketing operations,



or a related digital or data role
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- Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
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- Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
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- Demonstrated experience with event and event properties, segmentation and personalisation
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- Experience using AI tools and helping others adopt them, and running AI or technology pilots, proofs-of-concept or vendor evaluations
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- Strong problem-solving skills and the ability to work across both technical and marketing teams
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- Excellent communication skills, with the ability to translate between technical and marketing audiences
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- Degree in Marketing, Business, Data, or a related field, or equivalent experience
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What You'll Love

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- Join one of Australia's fastest-growing restaurant companies
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- Real influence in a marketing function that's investing heavily in its capability
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- Annual short-term incentive scheme
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- GYG restricted shares, earned each year through our long-term incentive scheme
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- Up to 5 weeks of annual leave each year (ask us how)
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- Paid parental leave
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- The chance to one day become a franchisee and own your own GYG restaurant
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- A vibrant Surry Hills office, a short walk from Central Station
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Department: Hola Central

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📌 Marketing Operations Specialist (New South Wales)
🏢 Guzman Y Gomez
📍 New South Wales