Job Description

Social Media Specialist

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Mascot | Part-Time, Permanent | Office-Based

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Bring Premium Food, Retail and Hospitality Brands to Life

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We are an established Australian food retailer, hospitality group and wholesaler with a portfolio of premium brands operating across retail stores, restaurants, ecommerce, food production and wholesale markets.

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We are looking for a creative, commercially minded Social Media Specialist to execute engaging content across our brand portfolio and turn real business activity into compelling social storytelling.

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This is a hands-on role for someone who enjoys being where the action is, capturing products, people, craftsmanship, venues, launches and behind-the-scenes moments as they happen.

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Working from our Mascot office and business locations is a non-negotiable requirement of this position. There is no work-from-home arrangement available.

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About the Role

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Reporting to the Group Marketing Manager, you will manage the day-to-day execution of social media content across multiple premium food, retail and hospitality brands.

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You will work closely with the Marketing Executive, designers, operational teams and business leaders to deliver content that supports campaigns, launches, customer engagement and commercial priorities.

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This role combines content planning, photography, videography, copywriting, community management, trend analysis and performance reporting.

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You will need to be comfortable moving between office, retail, restaurant, ecommerce and production environments to capture authentic and timely content.

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Key Responsibilities

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Social Media Execution

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- Plan, schedule and publish content across multiple brand social media accounts
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- Deliver campaign content in line with marketing briefs, launches and commercial priorities
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- Maintain accurate content calendars and consistent posting schedules
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- Write engaging captions aligned with each brand's tone of voice
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- Ensure content consistently meets premium brand and presentation standards
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Content Creation and Production

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- Capture high-quality photography and video content using mobile devices and other available equipment
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- Create in-store, behind-the-scenes, product, food, craft and team-focused content
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- Coordinate simple content shoots and support larger creative productions
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- Collaborate with designers and other marketing team members
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- Edit and adapt content for different platforms, audiences and formats
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- Tailor storytelling across retail, hospitality, ecommerce, production and wholesale environments
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Social Media Strategy and Trends

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- Monitor emerging social media trends, platform updates and competitor activity
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- Recommend new content ideas,



formats and campaign opportunities
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- Identify ways to improve reach, engagement and audience growth
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- Test new creative approaches, storytelling styles and platform features
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- Translate social trends into relevant, commercially appropriate content
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Community Management

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- Monitor comments, direct messages and customer engagement across platforms
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- Respond to customer interactions promptly and in line with brand standards
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- Escalate complaints, service issues and reputational risks through the appropriate channels
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- Help build active and engaged online communities around each brand
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Performance and Reporting

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- Track engagement, reach, audience growth and content performance
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- Prepare monthly social media performance insights
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- Deliver post-campaign reporting with key results and learnings
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- Identify content opportunities based on performance data
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- Use insights to improve future content planning and execution
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Broader Marketing Support

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- Support campaign rollouts, events, activations and product launches
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- Assist with email marketing content and other marketing activities where required
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- Provide social media coverage at relevant business events and locations
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- Act as a adaptable, hands-on marketing resource across the broader team
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What Success Looks Like

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Success in this role will be measured against clear performance expectations, including:

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- At least 95% adherence to agreed content calendars and campaign deadlines
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- Year-on-year social media engagement growth of approximately 15% to 20%
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- Consistent delivery of content aligned with brand tone, audience and campaign objectives
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- Minimal revisions required before content approval
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- Monthly and post-campaign reporting delivered accurately and on time
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- One to two relevant new content ideas implemented each month
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- Responses to social media comments and messages within 24 hours during business days
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About You

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You are organised, creative and commercially aware. You understand that effective social media is not simply about producing attractive content, it must support customer engagement, brand positioning and business outcomes.

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You are comfortable working independently, managing competing deadlines and taking ownership of execution.

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You will also be willing to spend time across our offices and operational locations to capture the people, products and experiences that make our brands distinctive.

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Essential Experience and Skills

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- At least two years of experience managing brand social media accounts
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- Strong copywriting and written communication skills
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- Demonstrated understanding of brand management and tone of voice
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- Strong visual judgement and an appreciation for premium presentation
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- Experience creating photography and video content for social media
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- Confidence capturing content using mobile devices
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- Ability to coordinate and direct simple content shoots
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- Strong organisational and time-management skills
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- Exceptional attention to detail
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- Ability to manage multiple priorities and deadlines
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- A proactive, reliable and solutions-focused approach
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- A data-driven mindset and understanding of social media performance metrics
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Desirable Experience

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- Experience within food, hospitality, retail, ecommerce or consumer brands
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- Photography, videography and video editing skills
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- Experience with social media scheduling and analytics platforms
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- Basic graphic design skills
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- Experience collaborating with designers, agencies or creative teams
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The Right Cultural Fit

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You will thrive in this position if you:

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- Take ownership and follow through on commitments
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- Bring energy, initiative and ambition to your work
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- Balance creative thinking with disciplined execution
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- Are willing to roll up your sleeves and contribute beyond a narrow job description
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- Respond constructively to feedback and continuously improve
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- Maintain high standards of professionalism and brand presentation
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- Think commercially and understand the connection between content and customer behaviour
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- Value accountability, innovation and customer-first thinking
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Important Work Location Requirement

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This is an office-based and operationally connected position.

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You will be required to work from our Mascot office and attend relevant retail, hospitality, production and business locations to create content and support campaigns.

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Office attendance is non-negotiable. This role does not offer working from home or a hybrid working arrangement.

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Performance and Development

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The successful candidate will participate in:

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- Monthly performance check-ins with their manager
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- Quarterly KPI reviews
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- Ongoing feedback, coaching and development
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- Clear accountability for content delivery, brand standards, engagement and reporting
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High performance is expected. Where outcomes fall below expectations, timely feedback, support and corrective action will be provided.

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📌 Social Media Specialist (Glen Innes Severn Shire Council)
🏢 seek.com.au
📍 Glen Innes Severn Shire Council