Job Description

This is a Part-Time role, 20-25 hours per week. Salary will be applied on a pro-rata basis.

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The Social Media & Digital Marketing Coordinator supports the planning, execution, and administration of marketing activities across the Belgravia Activities Gymnastics Division, including BK's Gymnastics, GymbaROO-KindyROO and associated programs.

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Reporting to the Head of Marketing, this role is responsible for delivering engaging content, social media management, email marketing, website content, blogs, and day-to-day marketing administration. The Marketing Coordinator works closely with internal stakeholders, centre managers, franchisees, and external suppliers to ensure marketing campaigns are executed consistently and effectively across the network.

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This is an ideal role for a marketing professional with 2-4 years' experience who enjoys both creative content creation and hands-on campaign execution.

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This is a part time position, ideally across 3-5 days per week. Please do not apply if you do not have any marketing experience.

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Key Responsibilities

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Social Media Management

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Coordinate and execute national social media content calendars across multiple brands.

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Create engaging content for Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.

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Schedule and publish content across channels.

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Monitor community engagement and respond or escalate enquiries as required.

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Track social media performance and provide regular reporting and recommendations.

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Identify trends, opportunities and best-practice content formats.

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Content Creation

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Write, edit and publish high-quality content aligned with brand guidelines.

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Develop social media captions,



articles, and promotional materials.

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Coordinate photo and video assets for campaigns.

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Create basic graphic design assets using Canva and other marketing tools.

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Support the development of franchisee and centre marketing resources.

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Email Marketing & CRM

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Build and schedule eDMs and automated customer communication journeys.

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Assist with audience segmentation and database management.

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Monitor email performance including open rates, clicks and conversions.

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Support lead-nurture campaigns and retention communications.

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Write and publish SEO-focused blog articles.

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Maintain website content accuracy and consistency.

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Assist with creating landing pages and campaign content.

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Support optimisation of website performance and organic traffic growth.

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Franchisee & Centre Marketing Support

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Assist franchisees and centre managers with local area marketing initiatives.

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Coordinate distribution of campaign toolkits and promotional resources.

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Provide guidance on marketing best practice and brand compliance.

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Support marketing training and communication initiatives.

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Respond to marketing-related support requests from centres.

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Marketing Administration

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Maintain marketing calendars and project timelines.

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Coordinate campaign assets,



approvals and stakeholder feedback.

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Assist with supplier and partnership coordination.

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Prepare monthly marketing reports and campaign summaries.

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Maintain marketing databases, asset libraries and documentation.

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Support event promotion and campaign execution as required.

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Skills & Experience

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2-4 years' experience in a marketing, digital marketing or communications role.

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Strong content writing and copywriting skills.

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Experience managing social media platforms for a business or organisation.

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Experience creating and scheduling eDMs.

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Strong organisational and project coordination skills.

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Experience using Canva and content creation tools.

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Excellent written and verbal communication skills.

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Ability to manage multiple projects and deadlines simultaneously.

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Strong attention to detail.

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Experience working with franchise networks or multi-site businesses.

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Experience supporting nationally recognised brands.

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Experience within children's activities, education, fitness, sport, franchising or retail sectors.

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Experience with CRM and email marketing platforms.

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Basic graphic design, photography or videography skills.

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Understanding of SEO and website content management.

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The successful applicant must:

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Hold (or be willing to obtain prior to commencement) a valid Working with Children Check (WWCC).

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Successfully complete a National Police Check prior to commencement of employment.

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Be legally entitled to work in Australia.

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Maintain all required clearances and checks throughout the course of their employment.

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📌 Social Media & Digital Marketing Coordinator (Victoria)
🏢 Belgravia Activities
📍 Victoria