Job Description

Melbourne Winery isn't your traditional winery.

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We're bringing together everything we love about Melbourne - food, wine, culture, design and nightlife - to create a modern urban winery unlike anything else in the city.

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Combining an urban cellar door, restaurant, wine bar, events and retail under one roof, we've created a destination where people come to discover, experience and celebrate wine in a completely different way.

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About the Role

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Reporting to the Group Marketing Director, you'll lead the planning and delivery of Melbourne Winery's marketing across every customer touchpoint.

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Hospitality marketing doesn't happen behind a laptop. It happens in the venue, capturing content as it unfolds, collaborating with chefs and venue teams, and bringing campaigns to life where the action happens.

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This is a hands-on, full-time, in-office role where you'll create content, deliver campaigns, coordinate creative projects and execute marketing that builds brand awareness, drives visitation and supports commercial growth.

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From social media and digital campaigns to CRM, partnerships, events and brand storytelling, you'll have the opportunity to bring ideas to life and make a genuine impact on one of Melbourne's most distinctive hospitality brands.

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We're looking for an experienced marketer who balances creativity with strategy, is highly organised and confident turning ideas into action. If you thrive in a quick-paced environment and enjoy seeing your work make an impact, we'd love to hear from you.

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What You'll Be Responsible For

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Brand & Marketing Strategy

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Develop and execute Melbourne Winery's annual marketing plan, delivering campaigns that strengthen the brand, drive visitation and contribute to measurable commercial outcomes.

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Content Creation

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Create engaging photo and video content across the venue, including Reels, TikToks, photography, behind-the-scenes moments, menu launches, wine education and events.

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As a hospitality business, some of our best content happens outside standard business hours. This role will occasionally require evening or weekend content capture for campaigns, launches and events.

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Social Media & Community

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Manage Melbourne Winery's social media channels, content calendar and online community,



creating engaging content that reflects our premium brand and encourages meaningful engagement.

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Digital Marketing

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Manage Melbourne Winery's website, landing pages and digital customer journey while coordinating SEO, paid media and external partners to continually improve performance and user experience.

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CRM & Email Marketing

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Plan, write and deliver EDM campaigns and automated customer journeys through Klaviyo, using customer insights and segmentation to increase repeat visitation, engagement and customer loyalty.

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Campaigns & Events

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Lead the marketing of seasonal campaigns, wine launches, signature events, private dining, weddings and corporate experiences, managing each project from concept through to execution.

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Partnerships & Influencer Marketing

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Build and nurture relationships with local businesses, media, creators and influencers to grow brand awareness, strengthen partnerships and create meaningful opportunities for collaboration.

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Storytelling & Copywriting

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Create compelling copy across social media, email marketing, website content, advertising and campaign collateral, bringing the Melbourne Winery brand to life through consistent storytelling.

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Reporting & Performance

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Monitor campaign performance, customer insights and marketing analytics, using data to evaluate results, identify opportunities and continually improve future marketing activity.

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Brand Management

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Champion the Melbourne Winery brand across every touchpoint, ensuring campaigns, content, venue collateral and customer communications remain consistent, on brand and aligned with the venue's positioning.

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About You

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We're looking for an experienced marketer who enjoys taking ownership, thrives in a fast-paced environment and is excited by the opportunity to help grow one of Melbourne's most distinctive hospitality brands.

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You'll bring:

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4+ years' experience in hospitality, lifestyle or consumer marketing.

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Proven experience creating engaging photo and video content for social media, with confidence behind the camera and a strong eye for visual storytelling.

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Experience managing social media, digital campaigns, CRM and email marketing.

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Excellent copywriting skills, with the ability to adapt your tone of voice across different platforms and audiences.

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Confidence using Meta Business Suite, Klaviyo, CMS platforms and Canva (experience with Adobe Creative Suite is highly regarded).

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Strong organisational and project management skills, with the ability to manage multiple priorities and meet deadlines.

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A proactive approach and the ability to confidently manage multiple projects simultaneously.

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A balance of creative thinking and commercial awareness, with an understanding of how marketing contributes to business performance.

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A collaborative approach and the ability to build strong relationships with venue teams and external partners.

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A genuine passion for hospitality and creating brands and experiences that people want to be part of.

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Why Join Melbourne Winery?

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Melbourne Winery is unlike anywhere else in Melbourne. As the city's first urban winery, we're redefining how people experience wine through hospitality, education and memorable experiences.

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Leading the marketing of one of Melbourne's most distinctive hospitality brands.

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A hands-on role where your ideas quickly become reality.

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Variety across content creation, campaigns, digital marketing, events and brand development.

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Working alongside a passionate team that values initiative, creativity and collaboration.

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Genuine career progression within one of Melbourne's leading hospitality groups

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If you're an experienced marketer who enjoys taking ownership, creating great work and making a genuine impact, we'd love to hear from you.

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As part of the interview process, shortlisted candidates will be asked to present examples of previous campaigns and content they've created, with a particular focus on social media, email marketing and brand storytelling.

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Please note that only shortlisted applicants will be contacted.

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📌 Marketing Manager (Victoria)
🏢 Melbourne Winery
📍 Victoria