Job Description

Markets: Australia & United States

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Reporting to: Founder / General Manager

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About the Business

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This is an established, premium gifting business operating across corporate, real estate and settlement channels. With a strong presence in Australia and a growing footprint in the United States, the brand is known for quality, presentation and considered gifting experiences.

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The business is entering an exciting next phase of growth and is seeking senior marketing leadership to help scale the brand while maintaining its premium positioning across both markets.

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The Opportunity

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We are looking for an experienced Senior Marketing Manager to lead brand and growth strategy across Australia and the United States.

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This is a senior, hands-on role suited to a commercially astute marketer who brings fresh thinking, solid brand judgement and a proven ability to grow established businesses. You will be comfortable owning strategy, execution and performance, while partnering closely with leadership to shape the future direction of the brand.

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You will know how to balance creativity with structure, innovation with brand discipline, and ambition with commercial outcomes.

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Key Responsibilities

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Brand Strategy & Positioning

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- Own and evolve brand strategy to position the business as a premium gifting leader
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- Ensure consistency across all channels, markets and customer touchpoints
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- Build emotional brand connection while maintaining a refined, premium aesthetic
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Growth & Go-to-Market

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- Develop and execute marketing strategies that drive sustainable revenue growth across B2B and B2C
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- Lead go-to-market and expansion strategies for the United States
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- Identify new growth opportunities across channels, partnerships and customer segments
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- Lead the development of high-impact campaigns across digital, email, social and paid media
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- Oversee content strategy that reflects quality, trust and credibility—without over-marketing
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- Ensure campaigns are insight-led, performance-focused and aligned to brand values
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Performance & Analytics

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- Set clear marketing objectives and KPIs aligned to business goals
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- Track performance, analyse results and optimise campaigns for ROI
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- Translate data into insights and actionable recommendations for leadership
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- Partner closely with founders and cross-functional teams to deeply understand the business and customer
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- Manage and mentor internal team members and external agencies
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- Act as a senior marketing voice within the business, confident in decision-making and direction
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About You

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You are a senior marketing professional with a strong track record of scaling brands and driving commercial results within established businesses.

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You will bring

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- 8+ years' experience in senior marketing roles, ideally within premium, consumer or gifting brands
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- Proven success growing established brands (not just launching new ones)
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- Strong experience across brand strategy, digital marketing, campaigns and performance marketing
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- Experience marketing in, or expanding into, international markets—particularly the United States
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- Confidence partnering with founders and senior leaders
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- A balance of strategic thinking and hands-on execution
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- Clear communication, sound judgement and accountability
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Why Join

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- Join a well-established business with strong foundations
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- Play a key role in shaping growth across two major markets
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- High level of autonomy, ownership and influence
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- Collaborative, entrepreneurial environment with ambitious plans for the future
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📌 Senior Marketing Manager (Victoria)
🏢 Who in the Zoo Recruitment
📍 Victoria