Job Description

3mo ago , from Advertising Industry Careers

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Brand ManagerGreat things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D; center, and commercial/distributor markets across Europe, Australia, and New Zealand.

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We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre

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One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. Brand Manager – Drive growth for the Iconic Brand - Old El PasoWe're looking for a commercial, insight-led Brand Manager to grow one of our key grocery brands in Australia.

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In this full-time role based at Mt Waverley, you'll own the brand portfolio and innovation pipeline end-to-end – from opportunity identification and strategy, through to launch and in-market performance of the Old El Paso brand. You'll partner with cross-functional teams (Sales, Category, R&D;, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.

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About General Mills AustraliaJoin a global food company that makes food the world loves. Do

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Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we're committed to innovation, growth and making a positive impact.

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We're proud to be certified as a Great Place to

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Work for 7 consecutive years, and one of the Best Workplaces in Australia for Women for the third time in 2026.

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What's in it for YOU?

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We believe in helping our people thrive, professionally and personally:

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- Adaptable working: 50/50 home/office model.
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- Wellbeing focus: Half-day Friday every week to support work–life balance.
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- Convenience: Free on-site parking at our Melbourne office.
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- Growth & development: World-class L&D; programs and in-house mentoring.
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- Inclusive culture: Best-practice flexibility and inclusivity where you're seen, heard and belong.
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Your ImpactAs Brand Manager, you will:

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- Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage-gate gatekeeper.
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- Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities.
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- Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives.
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- Influence media and BTL activation aligned to brand strategy and power periods.
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- Build strong retailer relationships and create compelling sell-in materials for range reviews and key customer engagements.
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What You BringExperience

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- 3+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).
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Skills & mindset:

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- Proven track record owning projects end-to-end across innovation and base business.
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- Experience working in an international BDT structure (highly regarded).
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- Strong commercial and analytical skills; confident using data to drive decisions.
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- Ability to identify consumer trends, opportunities and threats.
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- Excellent cross-functional stakeholder, international BDT, and agency management, with strong influencing skills.
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- Proactive, decisive and results-driven, comfortable challenging the status quo with facts.
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- Excellent communication and high attention to detail.
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The EssentialsEducation: Bachelor's degree, preferably in Marketing, Sales or Commerce. Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%). Ready to

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Make Your Mark? If you're a commercial, insight-led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we'd love to hear from you.

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📌 Brand Manager (Yallourn)
🏢 General Mills
📍 Yallourn