Job Description

Apply for the Brand Manager Wine role at BrightSide Executive Search.

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Pay Range

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A$120,000.00/yr - A$140,000.00/yr (Base pay range).

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Casella Family Brands is seeking an experienced Brand Manager [Yellow Tail] to drive marketing strategy, innovation, and brand communications across the Australian market, while supporting key global regions.

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Reporting to the Global Marketing Manager, this role is responsible for developing and executing long-term strategic and annual marketing plans, leading campaign development, and managing brand assets and budgets to achieve strong commercial outcomes.

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Key Responsibilities

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- Develop and implement 3-year strategic and annual marketing plans in collaboration with internal stakeholders
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- Create and execute compelling communication strategies, ensuring alignment with brand positioning and company objectives
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- Manage marketing agencies and ambassador relationships to deliver impactful, results-driven campaigns
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- Oversee development and maintenance of relevant, engaging brand assets including websites and digital channels
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- Collaborate with the Innovation team to deliver new product development, packaging design, and brand extensions
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- Lead marketing analysis, reporting, and post-campaign reviews to measure success and optimise future initiatives
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- Prepare brand performance reports and presentations for senior management and key stakeholders
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- Contribute to a collaborative, positive team culture that aligns with company values and behaviours
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- Ensure compliance with all company policies, WHS standards, and safety procedures
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Qualifications

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- Degree qualified in Marketing or Business
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- Minimum 4 years' experience in marketing, ideally at Brand Manager level and within the wine industry
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- Proven experience developing and executing successful brand and communication strategies
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- Strong project management, organisational, and stakeholder engagement skills
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- Excellent written and verbal communication abilities
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- Creative thinker with commercial acumen and attention to detail
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- Collaborative and proactive, with the ability to influence cross-functional teams and manage multiple priorities
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This is a fantastic prospect for a strategic and creative Brand Manager to join a high-performing marketing team within a respected global organisation. You'll play a pivotal role in shaping the brand's direction and growth while enjoying a supportive culture and opportunities for professional advancement.

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Seniority Level

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- Mid-Senior level
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Employment type

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- Full-time
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Job function

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- Marketing, Advertising, and Strategy/Planning
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- Food and Beverage Services, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing (Industries)
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📌 Brand Manager Wine (New South Wales)
🏢 Brightside Executive Search
📍 New South Wales