Job Description

YouTrip Australia is looking for a hands‐on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.

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This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

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You'll help bring YouTrip to life online – creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked‐about travel money card in Australia!

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Your Mission

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Build awareness, relevance, and trust for YouTrip through scroll‐stopping content and authentic social engagement — never corporate, never salesy.

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Key Responsibilities

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Content Creation & Production (Core)

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- Ideate, film, and edit short‐form, social‐native content for Instagram, TikTok, and YouTube
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- Create travel hacks, budgeting tips, card demos, day-in-the‐life, fun cultural content, and real‐traveller use cases
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- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
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- Capture simple product moments (tap‐to‐pay, FX comparisons, ATM withdrawals, app walkthroughs)
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Social Publishing & Channel Support

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- Support day‐to‐day posting across YouTrip's social channels
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- Assist with content scheduling, captions, hashtags, and basic community replies
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- Ensure content is timely, culturally relevant, and on‐brand
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- Help repurpose content across channels and formats
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Design & Creative Support

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- Create lightweight design assets such as thumbnails, subtitles, overlays, and straightforward layouts
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- Maintain visual consistency while keeping content social‐first and non‐polished
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- Adapt content quickly based on performance and platform norms
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Trends, Insights & Experimentation

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- Track social and creator trends and adapt them for travel and money‐saving content
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- Test new formats, hooks, and angles and share learnings with the marketing team
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- Monitor basic performance metrics (views, engagement, saves) to inform iteration
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Community & UGC Support

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- Support sourcing and coordination of authentic UGC from our users and community
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- Assist with creator briefs and content guidelines where neededHelp seed content into relevant travel groups, forums, and sub‐cultures
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About You

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- 1‐2 years minimum experience producing social or UGC‐style content (brand, freelance, or personal)
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- Comfortable filming yourself or others in natural, creator‐style formats
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- Strong short‐form video editing skills (CapCut, VN, Premiere, or similar)
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- Good design instincts (Canva, Figma, Adobe tools)
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- Strong understanding of what resonates with Australians and travel audiences
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- Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
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- Strong understanding of internet culture, platform humour, and emerging trends
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Nice to have

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- Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
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- Interest in travel, budgeting hacks, or fintech products
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#J-18808-Ljbffr

📌 Social Media Executive (New South Wales)
🏢 YouTrip
📍 New South Wales