Job Description

The National Pickleball League (NPL) is Australia's fastest-growing sport and entertainment business. Founded in 2022, we now operate across four pillars: professional and community leagues (NPLeague), owned venues in Melbourne (The Jar), a global SaaS tournament platform (LADER / NPTournaments), and a multi-sport licensing brand (PARK Racquet Club). We have 30,000+ members, teams across VIC, NSW and QLD, and ambitions well beyond Australia.

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We move fast. Standards are high. The work gets seen.

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The Opportunity

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We are looking for a hungry, junior marketing professional with strong instincts for visual communication and social media. You know your way around design tools, you understand what makes content stop a scroll, and you take pride in getting the details right.

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The right person will grow into a Senior Marketing role as NPL scales. This is explicitly a stepping‐stone role — but only if you earn it.

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What You Will Do

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Social Media

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- Own the day‐to‐day content calendar across Instagram, TikTok, LinkedIn and Facebook for NPL, The Jar, and PARK Racquet Club, with direct guidance from the Head of Brand
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- Write sharp, on‐brand captions and copy in line with NPL's tone – confident, direct, no filler
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- Schedule and publish content, monitor engagement, and respond to community comments and DMs
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- Track platform analytics weekly and surface what is and is not working
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Graphic Design & Content Production

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- Produce social graphics, event assets, sponsor collateral, and ad creatives using Canva and/or Adobe Creative Suite
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- Maintain visual consistency across all NPL brands
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- Brief and collaborate with external video editors and photographers when needed
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- Assist in building out content templates that the broader team can use efficiently
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Campaigns & Events

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- Support the execution of marketing campaigns across NPLeague seasons, venue launches, and sponsor activations
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- Coordinate marketing logistics for events – signage, social coverage plans, on‐the‐day content capture
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- Help build and deploy EDM (email) campaigns via our CRM/email platform
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- Assist in tracking campaign performance and preparing simple reports
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General Marketing Support

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- Keep asset libraries and content folders organised and up to date
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- Assist with website content updates where required
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- Contribute to briefing documents, content plans, and marketing calendars
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- Be across what is happening across all NPL pillars so your content is always informed and relevant
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What We Are Looking For

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Skills & Experience

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- Confident with social media platforms – you understand the difference between a good Instagram post and a excellent one
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- Solid graphic design ability in Canva; Adobe Photoshop or Illustrator is a genuine advantage
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- Strong written communication – you can write in a brand voice, not just your own
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- Organised and self‐directed – you manage deadlines without being chased
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- Basic video editing skills (Reels, short‐form content) is a plus
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- Exposure to email marketing tools (Mailchimp, Klaviyo, or similar) is desirable but not essential
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- Some understanding of analytics – Meta Business Suite, Google Analytics, or similar
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You

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- Genuinely interested in sport,



community, and culture – you do not need to be a pickleball player, but you need to care about what we are building
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- Hungry to learn and willing to do the unglamorous work alongside the exciting stuff
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- Comfortable working across multiple brands and projects at the same time
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- Sharp eye for detail – you notice when something is off‐brand before anyone has to tell you
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- Degree or diploma in Marketing, Communications, Media, Design or a related field is preferred – not essential if your portfolio speaks for itself
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What You Will Get

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- Salary of $60,000 (+super) full‐time equivalent, pro‐rated to 3 days per week ($36,000 + Super)
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- Real ownership and creative autonomy from day one – this is not a "fetch coffee and resize assets" role
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- Direct exposure to a fast‐growing, multi‐venue sports business across league, technology, property, and events
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- Access to The Jar venues (Melbourne's leading pickleball and padel facility) and NPL events
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- A small, tight team where your contribution is visible and recognised
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- Genuine career progression as NPL grows – we promote from within.
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- View to a Full Time role if you are proactive, self‐driven and achieve excellence in the part‐time position.
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Work Arrangements

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This is a part‐time role structured around three days per week. We are flexible on which days work best for the right person, with 2 days per week required in person at our Richmond or South Melbourne base. The remaining day can be worked remotely.

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You will work across multiple NPL locations and activations throughout the year – some weekend or evening availability for events will occasionally be required, with flexibility given in return.

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📌 Marketing Coordinator (Victoria)
🏢 National Pickleball League
📍 Victoria