Working closely with Technology, Digital, Analytics and Marketing teams, you will:
- Define tagging strategies, event taxonomies and Data Layer requirements
- Translate business and analytics requirements into detailed tagging specifications
- Implement and maintain digital analytics tracking across websites and digital journeys
- Manage third-party marketing and media tags through Adobe Data Collection
- Perform tagging QA, validation, debugging and issue resolution
- Ensure data flows accurately into analytics and marketing platforms
- Support consent, privacy and data governance requirements
- Maintain documentation and tagging implementation standards
- 12 Month Contract
- $1000 Per Day
- Brisbane Based
The Role
Working closely with Technology, Digital, Analytics and Marketing teams, you will:
- Define tagging strategies, event taxonomies and Data Layer requirements
- Translate business and analytics requirements into detailed tagging specifications
- Implement and maintain digital analytics tracking across websites and digital journeys
- Write custom JavaScript and HTML to support tagging implementations
- Manage third-party marketing and media tags through Adobe Data Collection
- Perform tagging QA,
validation, debugging and issue resolution
- Ensure data flows accurately into analytics and marketing platforms
- Support consent, privacy and data governance requirements
- Maintain documentation and tagging implementation standards
What We're Looking For
You'll ideally bring:
- 2+ years' digital tagging implementation experience, either client or agency side
- Solid hands-on experience with Adobe Tags / Adobe Data Collection
- Experience with digital analytics and web analytics platforms
- Practical coding skills across JavaScript, HTML and CSS
- Experience designing Data Layers, tracking specifications and event structures
- Experience implementing third-party media and marketing tags through Tag Managers
- Strong knowledge of tagging QA and front-end debugging
- Ability to communicate technical tagging and analytics requirements to both technical and non-technical stakeholders
Experience across Adobe Analytics, Adobe Experience Platform (AEP), Adobe Target, CRO/experimentation or eCommerce environments will be highly regarded.