Job Description

Overview

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Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis.

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This is a senior, strategy-led role with real ownership; you'll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy. You'll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM.

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What you'll do

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- Own the end-to-end ANZ + UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs
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- Build and lead the playbook for a global churn strategy
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- Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact
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- Lead a rigorous A/B testing and experimentation agenda across ANZ + UK lifecycle channels
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- Use data and insights to continually optimise strategy, tactics and growth performance
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- Manage, coach and develop direct reports to perform against team OKRs
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- Build strong cross-functional relationships across marketing, product, engineering, legal, analytics and creative
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- Understand ANZ and UK consumers to identify growth and optimisation opportunities
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- Collaborate and share ideas with the global lifecycle team
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What you bring

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- 6+ years' experience in CRM or data-driven marketing
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- Proven track record delivering CRM strategies that drive performance and hit KPIs
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- Deep understanding of segmentation, personalisation and using data to scale CRM programs
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- Experience leading and coaching teams
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- Solid ability to think strategically and analytically, with a customer-first mindset
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- Proven ability to influence and build relationships across cross-functional teams
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- Comfortable working with large datasets and identifying actionable trends
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- Experience building and executing experimentation and A/B testing roadmaps
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- Background in fintech, retail or a high-growth digital environment
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- Exposure to global or multi-market CRM strategies
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- Bachelor's degree in Marketing, Commerce or a related discipline
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Who you are

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- A strategic thinker who can also roll up their sleeves and execute
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- Data-driven, commercially minded and results-focused
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- A creative and empathetic leader who always puts the customer first
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- Confident influencing senior stakeholders and cross-functional teams
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- Energised by building new processes, playbooks and ways of working
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Why apply?

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- Own a genuinely senior, strategy-defining CRM role across three markets
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- Build something lasting including a global churn playbook
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- Work within a high-performing global lifecycle team at one of the world's leading payments platforms
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If you're interested in this opportunity, please click the appropriate link to apply.

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For a confidential discussion, contact Michael Hammond on 0437 671 187

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📌 Senior Marketing Lifecycle Manager (Victoria)
🏢 Salt
📍 Victoria