Job Description

Are you a strategic B2B marketer who believes strong ideas win markets?

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We're looking for a talented Marketing Manager – Thought Leadership & Growth to help establish Expo Centric as Australia's definitive authority on exhibition strategy, commercial effectiveness, and scalable exhibition programs.

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This is not a volume marketing role. It is a senior, hands‐on position for someone who can shape a clear point of view, raise editorial standards, and turn internal expertise into content that influences buyer decisions.

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You'll work closely with the CEO, senior leadership, and Sales to build defensible narratives that support revenue growth, improve deal quality, and strengthen Expo Centric's market authority.

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At Expo Centric, we don't just fill roles — we build teams that create extraordinary experiences. Every position here plays a key part in delivering projects that wow our clients and help us grow.

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You'll be part of a company that lives by its core values: Courage, Curiosity, Selflessness, Judgement, and Communication.

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Discover what we do at Expo Centric:
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What You'll Do

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- Define and strengthen Expo Centric's point of view across exhibition ROI, design effectiveness, and scalable exhibition programs.
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- Lead the creation of high-impact content assets, including guides, frameworks, long‐form pieces, sales tools, and executive‐led content.
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- Build a repeatable content system that moves from flagship ideas to distribution while preserving quality, commercial intent, and editorial discipline.
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- Partner closely with the CEO to extract insights and translate them into credible content across LinkedIn, email, web, and sales channels.
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- Work with Sales to turn real objections, buyer questions,



and deal friction into useful enablement tools that support proposals, nurture activity, and late‐stage decisions.
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- Use HubSpot to track meaningful performance indicators, including engagement quality, deal influence, pipeline impact, and revenue contribution.
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What You Bring

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- 5+ years' experience in B2B marketing, content strategy, brand leadership, or a related commercial environment.
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- A proven ability to build authority‐led content that shapes buyer thinking and supports commercial outcomes.
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- Exceptional writing and editing skills, with the ability to turn complex ideas into clear, persuasive narratives.
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- Experience partnering with Sales in long‐cycle, high‐consideration buying environments.
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- Strong strategic judgement, with the confidence to form, defend, and refine a clear point of view.
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- Hands‐on experience with HubSpot or an equivalent CRM/marketing automation platform is highly regarded.
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Why Join Expo Centric?

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- Shape the narrative for a growing business with real expertise, strong client relationships, and ambitious commercial goals.
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- Work directly with senior leaders and Sales to create content that influences meaningful buyer decisions.
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- Join a supportive, values‐driven team that values Courage, Curiosity, Selflessness, Judgement, and Communication.
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- Build authority‐led marketing systems where quality, insight, and revenue impact matter more than vanity metrics.
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- Contribute to a cross‐border team making tangible impact on every project.
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Ready to Apply?

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Submit your CV and a short cover letter outlining how your experience aligns with this role.

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We are committed to equal chance and encourage applications from Aboriginal and Torres Strait Islander peoples, veterans, and individuals from diverse backgrounds.

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www.expocentric.com.au

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📌 Marketing Manager (Parramatta)
🏢 Expo Centric
📍 Parramatta