Job Description

Due to an internal promotion, Paramount Liquor is seeking a driven, commercially astute State Sales Manager to lead and grow our NSW business.

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Paramount Liquor is a leading Australian liquor business supplying a diverse customer base across retail, hospitality and national partners. With a reputation for performance, speed and partnership, the business continues to grow nationally through smart execution and a high‐performing sales culture. NSW is a critical growth state for us, and this role offers real ownership, autonomy and impact.

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Reporting to the General Manager – NSW, this role is a key leadership position within the state.

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The Opportunity

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As State Sales Manager – NSW, you will take full accountability for sales performance across the state. You will lead, motivate and develop a high‐performing sales team, drive revenue and margin growth, and execute state and national strategies in a competitive market. This role suits someone who thrives on responsibility, builds winning teams, and leads from the front.

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Key Responsibilities

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- Own and deliver NSW sales performance, including revenue, margin and growth targets
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- Lead, coach and performance manage a high‐performing field sales team
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- Drive new business acquisition and deepen existing key account relationships
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- Execute national sales strategy with a strong local market lens
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- Develop and implement state‐based sales plans, pipelines and activity targets
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- Analyse sales data, forecasts and market trends to drive informed decisions
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- Partner closely with Marketing, Operations and Supply Chain to ensure execution excellence
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- Build a robust performance culture with transparent accountability and high standards
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About You

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- Proven experience leading a state or large regional sales team, ideally within FMCG, liquor or wholesale
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- Commercially sharp with strong financial and analytical capability
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- A confident, driven leader who lifts standards and develops talent
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- Strong negotiation and relationship management skills
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- Comfortable operating in a fast‐paced, performance‐led environment
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- Role created through internal promotion
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- Reports directly to the General Manager – NSW
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- Senior leadership role with genuine ownership and influence
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- High growth business with strong momentum and ambition
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- Competitive remuneration aligned to performance
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Seniority Level

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Director

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Employment Type

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Full‐time

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Industries

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Food and Beverage Services

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📌 State Sales Manager - NSW (New South Wales)
🏢 Paramount Liquor
📍 New South Wales