Job Description

Customer Marketing Manager - APAC (Photography & Video) - Fortune 500 SaaS

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10 Month FTC | $165k + Super | Hybrid working environment (50% WFH)

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Our client is a prestigious Fortune 500 SaaS company and global leader in digital experience software (you'll likely have heard of them). They are seeking a Customer Marketing Manager to join their team on a 10-month fixed-term contract, leading marketing strategy and execution for their Photography and Video mobile apps category across Asia Pacific (APAC).

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The Opportunity

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This role sits at the centre of driving audience and business growth for a market-leading suite of Photography and Video mobile apps across APAC. You'll be a data-driven, dynamic marketer who can create breakthrough marketing ideas and content that inspire audiences, encourage product adoption and engagement, and build long-term customer value - balancing long-term strategy with short-term results in a fast-paced, growing business.

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You'll bring an audience-focused, modern approach to building marketing strategies, campaigns, content, and programs that create results at scale, working in close partnership with cross-functional teams across Social, Studio & Agencies, Performance Media, Lifecycle Marketing, and Engagement and Retention. This APAC role partners closely with Global teams based in the US and has a particular focus on growth in India via the organisation's mobile apps portfolio, while also acting as a strategic partner to Product Marketing and Go-to-Market teams.

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What You'll Do

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- Formulate and drive campaign marketing strategies that build awareness, engagement, and conversion for the organisation's flagship Photography and Video apps, with a particular focus on India
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- Champion the audience by applying insights and marketing analytics to deliver plans that achieve business targets and audience goals
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- Create communication strategies that expand reach and drive relevance through App Store marketing (UAC, ASO), mobile and social channels, influencers, blogs, and emerging media channels
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- Build strong cross-functional relationships to optimise consumer journeys and create breakthrough content and messaging
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- Project manage campaign launches, including managing creative and media agencies while communicating timelines to cross-functional teams and business leads
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- Manage bottoms-up forecasts and budgets for campaigns in line with quarterly and annual plans, owning budget, resource allocation, and performance against defined metrics
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- Oversee the media plan and track campaign performance for ongoing testing, review, and optimisation against marketing KPIs
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- Maintain deep knowledge of the products, categories, and consumers you're marketing to
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What You'll Need to Succeed

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- 8+ years' progressive digital marketing experience working on/with consumer and technology brands and products, with APAC experience and knowledge of the Indian market
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- Experience working with agencies across mobile, digital, social, and influencer marketing, including transcreation of global campaigns for local markets
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- A customer-first approach, with a strong understanding of audience needs and motivations
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- Ability to balance creative inspiration with strong business acumen, turning data-driven insights into actionable strategy
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- Excellent communication and attention to detail, with the ability to distil feedback from all levels of the organisation
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- Robust project management skills and the ability to work in a fast-paced environment
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- Ability to navigate a matrixed organisation and influence stakeholders at all levels
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- Experience managing pan-APAC marketing campaigns across key markets including India, Australia, and Southeast Asia
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Desirable:

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- Knowledge of creative software products
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- Indian languages highly desirable
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What's in it for you

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- 10-month FTC paying $165k + Super with a market-leading Fortune 500 SaaS organisation
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- Join a globally recognised leader in digital experience software at the forefront of marketing innovation
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- High-impact APAC role partnering directly with Global teams in the US
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- Hybrid working
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📌 Customer Marketing Manager - APAC (Creative SaaS) (New South Wales)
🏢 Cox Purtell
📍 New South Wales