Job Description

Work that matters

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This isn't just another digital role.

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At Diabetes Australia, what you do helps real people; over 1.4 million Australians living with diabetes, plus many more at risk.

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So yes, you'll be working across email, paid media, websites, campaigns and data. The goal isn't "activity." It's helping people find support, stay informed and feel understood.

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We're looking for someone experienced, steady and passionate about digital marketing done properly and ready to lead a team to do the same.

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What you'll be responsible for

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You'll lead how our digital marketing works across the organisation, not just running channels but making sure everything fits together and improves over time.

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At a high level, you'll:

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- Deliver the 12‐month digital roadmap
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- Lead and support a team of 5 specialists across EDM, web and paid media
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- Make sure our email, website and campaigns work together, not in silos
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- Oversee how we use customer and behavioural data to improve communication and engagement
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- Manage agency partners and digital budgets with a focus on value and outcomes
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What you'll be doing day to day

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This is a hands‐on leadership role. You'll be across both direction and delivery.

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You'll spend your time:

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- Improving how we use our CRM (Dynamics 365) to manage journeys, email and SMS
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- Driving optimisation of our ecosystem of websites ensuring they are clear, accessible and easy to use (DA, NDSS and program sites) whilst working towards best‐in‐class CX
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- Overseeing paid media activity (Google, Meta, LinkedIn) and how it performs
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- Making sure we're tracking the right things and using data to guide decisions
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- Evolving our digital data and reporting capabilities to drive maturity
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- Supporting your team with priorities,



feedback and removing roadblocks
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- Working closely with internal teams to keep everything aligned and practical
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It's about consistency, clarity and steady improvement.

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What you'll bring

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You don't need to know everything; however, you do need solid experience, good judgement and the ability to lead.

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We're looking for someone who has:

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- 10+ years in digital marketing across email, web, paid media and analytics
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- Experience owning or shaping digital strategy, not just delivering campaigns
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- Confidence interpreting data and performance metrics to guide decisions
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- Strong experience leading people and teams, with a supportive and practical style
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- The ability to manage competing priorities without overcomplicating things
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Most importantly, you care about doing the job well and you bring others along with you.

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Why this role is worth your time

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- Purpose – your work contributes to health outcomes across Australia
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- Ownership – real input into how things are done and improved
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- Leadership – the chance to lead a capable team and shape how they work
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- Stability with impact – a clear 12‐month contract where you can make a difference
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- A supportive environment – people who are cooperative, respectful and committed
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No ego. No unnecessary complexity. Just good work, done well.

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The details

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Full-time, fixed term (12 months)

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Start: 1 September 2026

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End: 1 September 2027

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National role with flexible working options

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Reporting to the Head of Marketing

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Leading a team of digital specialists and agency partners

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You'll probably recognise yourself in this role.

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If you're an experienced digital marketer who values quality, enjoys leading people, and wants your work to mean something, we'd love to hear from you.

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📌 Senior Digital Marketing Manager (New South Wales)
🏢 Diabetes Australia Group
📍 New South Wales