Job Description

Join to apply for the Brand Activation Manager role at Sharp & Carter

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About Miele

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Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.

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Why This Role?

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This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.

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You will play a key role in strengthening Miele's brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the chance to make a meaningful commercial impact.

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What You'll Be Doing

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- Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
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- Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
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- Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
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- Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
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- Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
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- Monitor market trends,



competitor activity and consumer behaviour to inform activation strategy
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- Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
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- Measure and report on performance, generating insights and recommendations to optimise future activity
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What We're Looking For

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- Experience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goods
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- Strong commercial acumen with the ability to link brand activity to sales performance and ROI
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- Proven experience delivering campaigns end-to-end with multiple stakeholders
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- Strong analytical capability with confidence working with data and performance metrics
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- Collaborative communicator with the ability to influence cross-functionally
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What's in it for you?

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- Exposure to a full-suite marketing function within a globally recognised brand.
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- A supportive and collaborative culture that champions learning and development.
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- Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.
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Join a values-led business where innovation, quality and people matter. This is more than a job, it's an opportunity to make a mark on an iconic brand.

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Next Steps

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If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!

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For a confidential discussion, please contact Dominic Roy or Giorgio Xindaras. For applications, however, please submit these via the link.

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Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.

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📌 Brand Activation Manager (Victoria)
🏢 Sharp & Carter
📍 Victoria