Job Description

My Way Up is a Gold Coast gut health company. We sell supplements, and we run shotgun metagenomic testing — we sequence customers' gut bacteria in a lab and give them back a real read on what's in there. It's a genuinely interesting business to optimise, because the products need explaining and the customers do their research.

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We're looking for a strategic creative who understands direct response email marketing.

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Someone who knows what makes people open, click, and buy.

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What You'll Do

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Own the full email and SMS marketing strategy - from planning and execution to performance optimisation. This includes campaigns and automated journeys across our AU and US account.

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Write, build, and manage campaigns end-to-end: develop the strategy, craft direct response copy, plug it into Klaviyo, test variations, and report on performance.

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Champion testing and optimisation

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Use data-driven insights to segment, personalise, and deliver messaging that resonates at every stage of the lifecycle.

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Analyse performance metrics (deliverability, open rates, CTR, CVR, unsubscribes, ROI)



and provide actionable insights.

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Maintain strong deliverability through strong list hygiene, IP/domain reputation, and content compliance.

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Collaborate across marketing, content, digital, and analytics teams to keep campaigns aligned and impactful.

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What we are looking for

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3-5+ years of experience in email marketing or CRM, ideally in e-commerce.

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Hands on experience in Klavyio

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Based on the Gold Coast, QLD

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Familiar with (or eager to master) email deliverability, database hygiene, and inbox placement.

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Skilled in direct response copy writing.

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Obsessed with testing and optimisation — you're always chasing small tweaks that lead to big wins.

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Why Join Us?

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Join a small, results-driven team with ambitious growth goals

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Work directly with the founders and leadership team

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Huge potential for career growth as the brand scales

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Contemporary office in Currumbin

#J-18808-Ljbffr

📌 Email Marketing Manager (City of Gold Coast)
🏢 My Way Up
📍 City of Gold Coast