Take the lead in translating the brand strategy into high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communication strategy development by driving creative ideation and marketing activation of the Brand.
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Responsibilities
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- Responsible for the development and implementation of the Brand's Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
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- Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a new level.
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- Adaptation of global assets in a locally authentic way
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- Delivery of insights on competitor activity, marketing development and emerging marketing practices.
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- Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
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- Develop and implement Brand marketing and communications strategies,
which promote and protect the Brand as well as support the overall business goals
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- Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
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- Responsible for the execution of all marketing and communication activities relating to the Brand
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- Responsible for launch projects from a brand, marketing & communications stand-point.
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- Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation
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Who we're seeking
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- Formal marketing or business related qualifications (tertiary level)
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- 5+ years experience working in marketing or Brand
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- Automotive experience advantageous but not essential, B2B or B2C experience welcome
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- Ability to navigate corporate, complex, global environments.
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- Solid agency experience, either inhouse or management of.
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- Experience working with marketing communication across different channels.
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- Experience of Australian market execution of global brand, advantageous.
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#J-18808-Ljbffr
📌 Brand Manager (Queensland)
🏢 Sharp & Carter
📍 Queensland
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