Job Description

About the Role

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We are looking for an Influencer Manager to lead influencer strategy, sourcing, and execution across key brands in the APAC region. This Sydney-based role will collaborate closely with regional teams while tapping into global expertise. You will be responsible for identifying top talent, developing best-in-class influencer content frameworks, and managing strong relationships with creators, KOLs, and celebrity partners.

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Experience managing beauty influencers or working within the beauty category, as many of our campaigns sit within the beauty and personal care space.

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Key Responsibilities

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- Research, source, and shortlist influencers that align with campaign objectives, ensuring strong talent–brand fit.
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- Manage end-to-end KOL relationships, including negotiations, contracting, deliverable alignment, and ongoing communication.
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- Develop influencer content principles, shooting guides, and briefing frameworks across APAC, with potential for global application.
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- Partner with cross-functional teams to create content guidelines for video, photo, and platform-specific deliverables that maximize authenticity and engagement.
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- Collaborate with creative and strategy teams to define brand roles within influencer content and ensure alignment with campaign goals.
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- Work closely with APAC teams to build a virtual lab for product presentation and elevate KOL content quality.
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- Ensure influencers are properly briefed and deliver assets that meet brand expectations, platform best practices, and creative standards.
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- Support large-scale campaigns by recommending influencer/KOL programs that drive breakthrough impact.
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- Maintain a strong understanding of platform behaviors, social trends, and cultural moments to guide strategic recommendations.
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Qualifications

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- Minimum of 3+ years of experience in the influencer, social media, or digital marketing space, ideally within the Australian market.
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- Demonstrated experience working with beauty influencers or managing beauty-led creator programs is strongly preferred.
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- Deep familiarity with the Australian influencer landscape, from micro-creators to celebrities.
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- Solid experience writing influencer briefs and communicating clearly with talent and agents.
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- Strong network or existing relationships with influencers/KOLs is a significant advantage.
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- Ability to strategically recommend influencer programs that align with brand objectives and deliver high engagement.
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- Experience supporting or leading influencer activations for large brands or large-scale campaigns.
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- Understanding of rights usage, contracts, and influencer agreements is a plus.
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- Knowledge of social media platforms, creator ecosystems, and content formats across TikTok, Instagram, YouTube, and more.
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- Bonus: You are a creator/KOL yourself or have hands-on experience producing content.
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Work Authorization: Please note that we are unable to provide visa sponsorship for this position. All applicants must currently possess the legal right to work in Australia.

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📌 Influencer Manager (New South Wales)
🏢 Nameless
📍 New South Wales