SITE Hospitality is a progressive hospitality player on the Gold Coast operating 3 amazing Venues. SITE Hospitality is headed by an experienced team of industry professionals who lead the day-to-day operations of our current brands, Kost in Broadbeach, CRAFTY’S Sports Bar on the Northern Gold Coast and our prestige venue Kirra Beach House.

We are currently seeking a Marketing & Social Media Manager to join our team to oversee the Group. The Marketing & Social Media Manager will be responsible for developing and executing marketing strategies across the portfolio of Venues, with a strong focus on social media, digital marketing, content creation, events, activations and customer engagement.

This is an exciting opportunity for the right candidate looking for a new challenge and who has the experience, creativity and commercial understanding to take our venues to the next level with our marketing program.

Marketing & Social Media Manager | Gold Coast

Results drivenMarketing & Social Media Managerwith hands-on experience acrossdigital marketing, social media, Meta Ads and content strategy, with a strong understanding of the Gold Coast market.

You will combinecreative thinking with commercial strategyto build campaigns that do more than generate likes — they drivebrand awareness, engagement, bookings, visitation and revenue. Experienced in developing and executing end-to-end marketing campaigns, managing social channels, creating high-performing content and using data to continuously optimise results.

Core Expertise

- Social Media Management– Instagram, Facebook & TikTok strategy, content calendars, Reels, Stories and community engagement
- Digital Marketing– integrated campaigns across paid, organic, email, search and website channels
- Content Creation– photography, video, Reels, social-first content and creative campaign concepts, either created by you or content creators
- Marketing Strategy– campaign planning, marketing calendars,



brand positioning and 12-month strategy development
- Performance & Analytics– GA4, campaign reporting, conversion tracking, audience insights and ROI optimisation
- Google Ads & SEO– paid search, website optimisation and organic search strategy
- EDM & Database Marketing– targeted communications, customer offers, promotions and retention campaigns
- Meta Ads Manager & Paid Social– campaign strategy, audience targeting, retargeting, budgets, creative testing and performance optimisation experience preferable
- Events & Activations– campaign development, partnerships, influencer collaborations and event promotion
- Brand Management– maintaining consistent brand identity while adapting marketing to different audiences and venue experiences

What I Bring to SITE Hospitality

I understand that hospitality marketing is ultimately aboutgetting people through the door. My approach is hands-on, at key events taking content, commercially focused and audience-led — combining compelling content and strong brand storytelling with targeted digital advertising and measurable performance.

I’m particularly suited to a multi-venue environment where each brand needs its own personality, audience and marketing strategy, while still contributing to the broader commercial goals of the business.

Preferred Skills and Experience

- Social Media and marketing management experience for a minimum of 3 years
- Experience managing marketing across multiple brands, venues or businesses
- Hospitality, entertainment, events, retail or lifestyle marketing experience highly desirable




- Proven experience managing Meta Ads Manager and paid social media campaigns
- Robust understanding and practical experience across digital marketing
- Experience with Google Ads and digital advertising platforms
- Experience with Google Analytics / GA4 and using data to measure campaign performance
- Understanding and practical experience with Search Engine Optimisation (SEO)
- Website management and optimisation experience
- Experience with EDM and customer database marketing
- Experience developing and managing marketing strategies and campaigns from concept through to execution
- Experience managing marketing budgets and reporting on campaign performance and ROIExperience creating and managing social media content across Instagram, Facebook and TikTok
- Strong content creation skills including photography, video, Reels and Stories
- Experience briefing photographers, videographers, designers, printers and advertising suppliers
- Eye for detail – both creative and written copy
- With a strong understanding ofGold Coast audiences, social-first marketing and Meta advertising, I bring the creativity to make brands stand out and the analytical mindset to understand what is actually driving results.

Further Details

Whilst this is primarily a Monday to Friday office role, occasional evening and weekend work may be required from time to time for events, content shoots, activations and key venue campaigns.

What We Offer

- Remuneration package of $95,000-$115,000 + Superannuation will be offered to the successful applicant based on skills and experience
- Opportunity to take ownership of the marketing function across a growing Gold Coast hospitality group
- Supportive and professional culture in a rewarding role
- Meals and discounts across the groups
- Opportunity to work across multiple established and growing hospitality brands

#J-18808-Ljbffr

📌 Marketing & Social Media Manager (City of Gold Coast)
🏢 SITE Hospitality
📍 City of Gold Coast