National Sales Manager | Zamel's Jewellers

Retail Performance | National Role | Reporting to General Manager Retail

Zamels has been a trusted name in Australian jewellery for decades, known for accessibility, value, and helping customers celebrate life’s most meaningful moments. With stores across Australia, Zamels offers career growth, mobility, and the stability of being part of a long-standing national retail network.

Our team help customers celebrate engagements, birthdays, and milestones, making every day purposeful. Zamel's invests in coaching, and continuous development, ideal for people who want to build strong retail sales capability.

The Opportunity

We are seeking an experienced State Sales Manager to lead brand consistency across our network.

This is a senior leadership role responsible for leading 40 volume jewellery stores & 3 State Leaders across Zamel's. You will work closely with our Head of Retail & Workforce Planning to ensure consistent productivity that aligns to our brand, culture and performance expectations.

About the Role

This role focuses on brand consistency for retail store across states.

- Full-Time, Leadership Position- (based in Sydney)
- Manage store performance and brand standards while championing excellence in selling behaviors
- Partner with our company Workforce Planning to understand workforce plans, store needs and succession pipelines
- Develop and embed best-practice sales processes, presentation frameworks and on-floor tools
- Build strong talent pipelines for Store Management and future leaders
- Drive a positive, engaging candidate experience aligned to the brand
- Support onboarding and handover into Learning & Development pathways
- Champion diversity, inclusion and cultural alignment in hiring decisions





This is an on-site role where no two days are the same, working shoulder-to-shoulder with Australia's best Retail professionals to create measurable careers and results on the shop floor.

What You Will Bring

- Proven experience in a multi-site or national business
- Strong track record instilling strict business standards and acumen in Store Managers, Assistant Managers and frontline retail teams
- Comfortable operating in a high-velocity, quick-paced sales environment
- Commercially minded with strong stakeholder management skills
- Confident influencing senior retail leaders and store management
- Highly organised, process-driven and outcomes-focused
- Passionate about people, culture and building great teams
- Experience using tracking platforms and sales reporting tools
- Work closely with our Learning & Development team to ensure succession from Culet to Crown

Why Join TJG (The Jewellery Group)

- National role with real impact across 70+ stores & National Support Office
- Work with iconic, well-loved Australian retail brands
- Be part of a people-first, values-led leadership team
- Opportunity to shape and elevate TJG’s retail sales strategy
- Supportive, collaborative Head Office environment
- Competitive salary package aligned to experience

The Star Academy, our exclusive education and development brand is the backbone of the career pathways that you will be guiding on-floor. We have accredited pathways for our sales team and leaders on the ground that encourages opportunities from Culet to Crown.

This role offers national exposure, the opportunity to make a lasting impact on team capability, and to play a key part in the continued success of a leading Australian jewellery brand.

Help us shape what Australian Retail should look like in 2026!

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📌 National Sales Manager | Zamel's Jewellers (New South Wales)
🏢 Zamels
📍 New South Wales