An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica, Australian owned peptide skincare expert, basedin Melbourne CBD, VIC .

This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.

We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.

(Please note: Previous experience in the premium skincare, beauty, or fashion is preferred.)

An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica, Australian owned peptide skincare expert, basedin Melbourne CBD, VIC .

This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.

We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative,



science-led skincare brand.

(Please note: Previous experience in the premium skincare, beauty, or fashion is preferred.)

Why Join Us

- Competitive remuneration package including base salary, performance bonus and super

- Generous staff discount plus quarterly product allowance

- Regular birthday or holiday gifts

- Beautiful CBD office built for collaboration and creativity

- A connected, high-performing culture with regular team events

Responsibilities

E-commerce - Shopify

- Manage the website updates, merchandising, and campaign rollouts.

- Create and update collections pages, landing pages, blogs and templates.

- Upload banners, copy, product imagery and content.

- Liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.

NPD & Product

- Support the implementation of all new product launch campaigns and asset production.

- Assist with launch execution across website and channels.

Marketing Campaigns and Promotions

- Assist with campaign planning and coordination.

- Support copy, collateral, and asset production.

- Coordinate website, email, and channel execution.

- Coordinate promotional activity (sales, discounts, GWP).

- Set up promotional messaging across channels.

EDM & SMS

- Assist with eDM and SMS planning and execution

- Build and schedule campaigns, and update automated flows





- Support CRM and retention initiatives

- Build and execute pop-ups and forms for lead gen

Social Media

- Account management for Instagram, Facebook and TikTok

- Plan, Create, and Brief in content

- Scheduling & posting (feed and stories).

Loyalty Program

- Support loyalty program execution

- Manage review initiatives and engagement

- Assist with CRM and retention activities

Customer Service

- Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.

- Customer order management/emails

- Basic product email responses

Qualifications

- 5 + years’ experience in e-commerce in a similar role, preferably within skincare/ beauty, or fashion.

- Demonstrated experience with Shopify is essential.

- Proficiency and a positive familiarity with Klaviyo or equivalent.

- A strong understanding of UX/UI for customer journey and conversion rate optimisation.

- Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.

- Knowledge and experience in executing online merchandising and content strategies.

- Excellent written and verbal communications skills.

- Exceptional organisational skills and work ethos.

- Ability to work well as part of a team and under pressure.

- Extraordinary attention to detail.

About Us

SumaNurica is a premium biotech skincare brand born in Australia and headquartered in Melbourne CBD. We create high-performance formulations powered by advanced peptides and proteins, with a mission to deliver clinically effective skincare that builds trust, confidence and visible results.

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📌 Digital Marketing Specialist (Melbourne)
🏢 SumaNurica
📍 Melbourne